to give the customer a colour palette based on what they have pinned. This then goes on to give Topshop the ability to suggest clothes to customers based on the colour palette they were given. They even brought it into the real world during London fashion week – organising their flagship store in Oxford Street by colour. Once they did this they then had customers come in with their colour palettes and person shoppers in store would help them pick out items based on colour. Strategic Recommendations
Personal Statement My fascination for fashion and textiles dates back to 2009, when my father encouraged me to visit ‘Bangladesh Apparel and Textile Exposition (BATEXPO)’, one of the largest apparel expositions in Asia-Pacific, where world-renowned fashion brands displays their clothing styles in different categories. That exhibition completely changed my conceptual view about textiles and fashion. When it was time to select my Bachelor’s major I decided to choose textile engineering to explore my
It begins with an analysis of packaging as a strategic tool. The second section highlights the importance of packaging and its effect on consumer behavior. It also highlights the growth of green packaging the world over and possible effects on consumers and marketing. It touches on sources of competitive advantage and generic competitive strategies. The consumer decision making process and is highlighted. This chapter also highlights strategy and ethical behavior. Global trends and emerging challenges
To me fashion is an eternally evolving outlet for self-expression. I have a profound interest in how clothing can portray a message about one's self. I am particularly fascinated by the progression in the accessibility of garments since the fashion boom of the 1960s; I'm greatly inspired by the various cultural styles that have since been reshaped over the generations. Needs of apparels are fundamental and purposeful. I aspire to travel the world to see fashion in different cultures, as culture has
activities and they prefer to use sports products while doing the activities. According to Hasniaty (2015), stated that service or ideas can be defined as sports products when service and ideas combined and relate to sports that can give satisfaction to a consumer. The good sports products give a good self-confidence to the wearer. In sports market either inside and abroad, many brands existing to competing for each other such as Nike, Adidas, Li Ning and other brands (Zamri & Idris, 2013). Sports products
Antone Display is known for their excellent shoplifting, and installation services and low financial risk score in the UK service sector. On the contrary, there are many sectors that Antone Display is associated with included Fragrance and beauty, fashion, jewellery, sports, home ware, electrical, publishing, and commercial. In addition, Antone display is associated with various CSR projects that make their position strong in the UK service sector (Antone Displays, 2010). External Influences – STEEPLE
cannot justify a strong bias to be on the media supplier’s side due to my strong moral beliefs. I believe that any publisher/organization’s role in society is to contain a high commitment to ethics and a sincere social responsibility towards their consumers. (Martin) I personally believe that if I were to be in the spot of administering something that might be bordering on creating a conflict, I would go through the three variables of the Situational Theory. I would start with problem recognition, and
low costs than the peak period of production of goods. This enables the firm competitive with other firms in the market (Siegle, 2013, p. 2). Economies of scale is good for Primark because it helps it to have a competing power in the market. But this also affects the factory workers in that they get to do work and paid when they might not be needed in the production process. Although the producers maybe producing for other companies too, Primark ensures that its products are efficiently produced
The multiple regression analysis demonstrated the most significant determinants of consumers’ attitudes towards online shopping. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers’ attitudes towards online shopping. Therefore, e-retailers should emphasize a more user friendly function in order to provide utilitarian customers a way to find what they
market. Currently, Workpays.me is one of very few companies that offer the combination of e-commerce and financial wellness. (Verne) The payday loan industry is heavily regulated as the firms that operate in that marketplace often take advantage of consumers through their high interest rates, penalties and fees. Verne points out that Workpays.me addresses the risk of changing Government regulation by, “staying focused and making sure that we always have the consumer’s best interest in mind.” Workpays