The Effectuation Theory: Causation And Depreneurship

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Effectuation theory (Sarasvathy 2001; 2008) identifies two sorts of new venture creation processes as causation and effectuation. These distinct logics are differentiated in terms of choice sets and defined as: “…choosing between means to create a particular effect, versus choosing between many possible effects using a particular set of means” (Sarasvathy 2001: 245). One of the typical examples on these processes is asking a chef to cook a given menu (causation) in contrast to giving the chef a variety of ingredients and utensils and let the chef cook whatever he or she imagines (effectuation). Although the flow between means and ends is different in the causation-effectuation dichotomy, the ultimate aim is to be successful. For a given set…show more content…
(2009) find empirical support for a positive relationship between the effectual approach and strategic design as well as business performance. Besides, the operationalization of the causation and effectuation constructs are being refined (Chandler et al. 2011). Furthermore, despite being criticized in several ways, the potential of effectuation to become a solid theory in entrepreneurship is recognized by scholars (Arend et al. 2015; Perry et al. 2011). Effectuation theory is also found applicable in various entrepreneurship contexts such as angel investing (Wiltbank et al. 2009), internationalization (Kalinic et al. 2014), high-growth firms (Chidakwa 2015), and family start-ups (Jones and Li…show more content…
It’s typically made from unleavened dough of durum wheat flour combined with water or eggs. In the market, pasta product is available in various shapes, distributed through stable channels, and has long shelf life, which have most probably driven its increasing consumption so far. Moreover, the trend of manufacturing pasta in newer varieties is expected to expand the market in the coming years. In 2016, the market is estimated at more than USD 11 billion value with an average annual growth rate at 4% and the forecast by 2022 is that it will reach to USD 14 billion (IMARC

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