carbon footprints by 25% and committed to balancing water usage. Since 2005, it has collaborated with other different 86 countries to support local water conservation initiatives (Coca-Cola Company, nd, online). Similarly, Primark mainly imports products from Europe and Asia. Primark (nd, online) has brought into many social programmes that support its corporate social responsibility and assure its trading meets the company’s ethics. The study also shows that they ensure that all workers are treated
become essential to survival and need to consider the whole life cycle. Eco-fashion must aspire to be the norm, not the exception. The role of designers inherently has ethical and ecological implications, as it carries with crucial responsibilities for choices in materials and processes and is currently changing to embrace broader issues around sustainable technology and manufacturing. One of the most important decision a fashion designer has to make is what cloth to use in the collection (Montgomery