BROAD AREA OF THE STUDY Consumer awareness of covering the customer the impression that awareness and consciousness about the company or its products. Customer perception is usually affected by advertising, reviews, public relations, social media, personal experiences and other channels. Perception is broader. It is a complex process, and the fact that a person in which to stimulate the surrounding tissue and has a meaning to it. Perception describes three steps, namely, complex and dynamic interactions
fourth largest bank in India. It has about 5100 branches across 764 cities and serves over 63 million customers. It has presence throughout the length and breadth of the country and offers a wide variety of banking services that include corporate and personal banking, industrial finance, agricultural finance, financing of trade and international banking. Among the clients of the bank are multinational companies, Indian conglomerates, medium and small industrial units, exporters and non-resident Indians
3.1 Web marketing – Company perspectives Nowadays everyone is somehow involved with the technologies in their daily routine. This is the big opportunity for every organization to involve and to start working with the internet to make their works much easier and more effective. Internet has become so popular in this arena for promoting products and services online with the effective use of internet network facility to provide the complete development of web marketing in the whole process of purchasing
Internship Report on An Analysis of Employee Engagement by PRATHIBHA M P USN: 4GM13MBA36 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI In partial fulfillment of the requirements for the Award of the Degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. Madhusudana V S Mr. Dhananjaya K H Asst. Prof., Dept. of MBA Manager HR GM Institute of Technology Infiniti Retail Ltd Davangere Bengaluru Department of MBA GM Institute of Technology Post
Contents Executive Summary IV CHAPTER 1 1 Introduction 1 Counterfeiting in Asia 1 Counterfeiting in Pakistan 2 Scope of Work 3 Objective 4 CHAPTER 2 5 Literature Review 5 Price 16 Value Consciousness 16 Brand Awareness 17 Social Influence 18 Gap Analysis 19 Theoretical Framework (Figure 1) 20 Hypothesis 21 CHAPTER 3 22 Methodology 22 Chapter 4 23 Findings and Analysis 23 Research Results 23 CHAPTER 5 30 Discussion and Implication 30 Managerial