MARKETING STRATEGIES OF COCA COLA AND PEPSI CO History of Coca Cola Coca Cola was started in may 8,1886 by Dr .John Permberton. First Coca cola glass was sale for 5 percent in 1886. First bottle was sold in 1916. Coca cola company of Atlanta (USA)is registered in US since March 27,1944. SWOT analysis of coca cola STRENGTH • Popularity • Strong marketing • A lot of finance • Customer loyalty • CSR • World’s largest share in beverages WEAKNESSESS • Health issues • Significant focus on carbonated
beverage industry, they think of the "cola wars," back in 1980’s. This is the never-ending battle for market domination between Coca-Cola Company and Pepsi Company. However, in the story of Berr 2015 in CBS Money watch, he cited out that indeed Coca-Cola has dominated the soda market for the two decades that Beverage Digest has tracked it, This soft-drink giant is struggling as per-capita consumption of soda has hit multi decade lows. Along with rival PepsiCo, Coca-Cola has become increasingly dependent
Has fully owned by coca cola, as of July 2013 Honest Tea’s stock price opened at 41.03, with a highest of 41.13, lowest of 40.73 and closed at 41.03. In July 2014, it opened at 41.99, with a highest of 42.39, lowest of 41.98 and closed at 42.38. On July 13, 2015, the stock price
Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors
(2011) explained about advertising appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. The seven appeals can recall in memory of consumer lead to positive attitudes. Clow, K.E. & Baack, D. (2007) stated an executional framework is the manner in which an advertising appeal is presented. It has eight frameworks following animation, slice-of-life, dramatization, testimonial, authoritative, demonstration, fantasy and informative Analysis 1. DHL Group Picture
This essay is a critical analysis which supports the thesis that advertising requires creativity and should be regarded as an entertainment and art form. An in-depth look will be given into the various different persuasive and promotional functions of advertising, different perspectives of leading figures in the advertising industry, changing patterns in consumer behavior, the impact of digital technologies on media consumptions, advertising saturation and creativity as a gendered construct. To
Figure 3 – Leveraging social media marketing for brand recognition and customer loyalty (Source: http://www.launchandhustle.com/wp-content/uploads/2016/02/social-media-marketing-image.png) The advantage of social media marketing is that it helps the company in increasing brand recognition and customer loyalty (Rust et al 2005). There are many big companies like Skittles and Dell that have used social media with a motive to improve their sales and brand recognition. Today social media have gained
The study notes that Coca-Cola is listed in World’s 25 best multinational workplaces as it provides various education, training, and activities for empowering its workers. Its stakeholders were given an opportunity to inform perceived violation Code of Business Conduct, Workplace
drinks beer; in some countries beer is not considered as an alcoholic beverage but as a basic food. Beer is also the major player on the alcohol advertising field, with the most cultural acceptance; it can be compared to Coca-Cola in the soft drinks market. This is a rough comparison, because beer is a product and Coca-Cola is a brand. From an advertising standpoint, it’s very easy to promote beer and it’s really difficult to promote a beer, there are two points of view and I will elaborate why. The
such as customer culture, customer characteristics, etc. The ‘wheel of consumer analysis’ also illustrates that there are interactive effects between either two of consumer behaviors, consumer environment and consumer affect and cognition (Peter and Olson, 2010, p. 26-27). As a communication method, advertising is an important way for marketers to promote their products and brands. Humor is a popular element in advertising, although some authors question the