beverage industry, they think of the "cola wars," back in 1980’s. This is the never-ending battle for market domination between Coca-Cola Company and Pepsi Company. However, in the story of Berr 2015 in CBS Money watch, he cited out that indeed Coca-Cola has dominated the soda market for the two decades that Beverage Digest has tracked it, This soft-drink giant is struggling as per-capita consumption of soda has hit multi decade lows. Along with rival PepsiCo, Coca-Cola has become increasingly dependent
MARKETING STRATEGIES OF COCA COLA AND PEPSI CO History of Coca Cola Coca Cola was started in may 8,1886 by Dr .John Permberton. First Coca cola glass was sale for 5 percent in 1886. First bottle was sold in 1916. Coca cola company of Atlanta (USA)is registered in US since March 27,1944. SWOT analysis of coca cola STRENGTH • Popularity • Strong marketing • A lot of finance • Customer loyalty • CSR • World’s largest share in beverages WEAKNESSESS • Health issues • Significant focus on carbonated
Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors
(2011) explained about advertising appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. The seven appeals can recall in memory of consumer lead to positive attitudes. Clow, K.E. & Baack, D. (2007) stated an executional framework is the manner in which an advertising appeal is presented. It has eight frameworks following animation, slice-of-life, dramatization, testimonial, authoritative, demonstration, fantasy and informative Analysis 1. DHL Group Picture
This essay is a critical analysis which supports the thesis that advertising requires creativity and should be regarded as an entertainment and art form. An in-depth look will be given into the various different persuasive and promotional functions of advertising, different perspectives of leading figures in the advertising industry, changing patterns in consumer behavior, the impact of digital technologies on media consumptions, advertising saturation and creativity as a gendered construct. To
The study notes that Coca-Cola is listed in World’s 25 best multinational workplaces as it provides various education, training, and activities for empowering its workers. Its stakeholders were given an opportunity to inform perceived violation Code of Business Conduct, Workplace
Figure 3 – Leveraging social media marketing for brand recognition and customer loyalty (Source: http://www.launchandhustle.com/wp-content/uploads/2016/02/social-media-marketing-image.png) The advantage of social media marketing is that it helps the company in increasing brand recognition and customer loyalty (Rust et al 2005). There are many big companies like Skittles and Dell that have used social media with a motive to improve their sales and brand recognition. Today social media have gained
(Nigel Slack, 2001) Marketing strategies of Coca-Cola Coca-Cola is well known and the mere mention of the company’s name spells success. They encourage features like Availability and Visibility of the product in as many outlets as possible. The theory is that if it is available in an outlet, it should be visible as well. They spend a large share of their sale on advertising and pay particular attention to shelving and display. Availability and Visibility is
such as customer culture, customer characteristics, etc. The ‘wheel of consumer analysis’ also illustrates that there are interactive effects between either two of consumer behaviors, consumer environment and consumer affect and cognition (Peter and Olson, 2010, p. 26-27). As a communication method, advertising is an important way for marketers to promote their products and brands. Humor is a popular element in advertising, although some authors question the
budgeting an event. 4. Keeping it to the plan: it is very easy to get caught up in the excitement of the event. However it is important that the marketer never loses the sight of the ultimate objective of event for the product. For example: while Coca Cola company organising a music concert to launch a new product it is important for them to keep the focus on the product and generate positive response for it. 5. Follow up: one of the most important aspect of a successful is follow up. It is the process