Mercedez Tweet Fleet campaign which informed drivers about empty parking spaces through social media alerts. • Create new product ideas, business model and product testing. • Build new values, promote brand heritage and build differentiation from mass marketing. • Strengthen its relationship with customers by providing platform for interaction and awareness. One very important thing common in social media and luxury brands is that both have the same target market i.e. “Youth”. Social media is very popular
evidence, particularly the period advertisements reprinted at the end of chapter four, to illustrate his argument very effectively. But I found far more about this book to criticize than to praise. For one thing, the whole thing reads like one long essay rather than a proper book; the author stated that Conquest of Cool started out as a dissertation, and unfortunately it shows. The book’s scholarly origin also means that it can be painfully dry reading. It is clearly meant for a narrower audience and
loss in 2009 (Neilson & Pasternack ,2005). Diversification can also be regarded as one of the corporate restructuring and the organisation can gain proper financial results to the organisation. Caterpillar Corporation also takes the diversification strategy during 1991 to 1999 by doing mergers and joint venture. Furthermore, the organisation penetrate into American, European market, Latin and Asian market as well. This helps bring the organisational turnaround again. With corporate
LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are basically