For years, businesses have sought after photographers for their outstandingly appealing work. For them to put together images or videos for a magazine or website, they had no alternative besides contacting a production studio and setting up a photo shoot. Traditional photography certainly still has a place and it will never go away, but in this modern era, businesses that require visual content have another avenue which is 3D visualization.
The term 3D visualization is used synonymously with 3D graphics, 3D rendering, computer generated imagery (CGI), and many other terms. All of them refer to the process of creating graphical content using 3D software. It’s a technology that has become mainstream over the last few years and has evolved into one of the most sought-after options for producing high-quality digital content.3D visualization is also an art that requires both artistic and engineering skills. 3D artists use…show more content… There’s a limit to how much information we can extract and use for planning, making decisions, targeting customers and the likes. While intelligent solutions can automatically provide insight, there’s a whole layer of detail yet to be uncovered meaning that important trends could be buried in the numbers. Physically visualizing data empowers human cognitive processes and enables us to see what might not otherwise be seen when reviewing more traditional representations.
When it comes to 3D product visualization, 3D artists go about the process in much the same way photographers would when they set up a shoot. They start by either modelling the product in 3D or using the existing CAD files from the engineers, and then they set up virtual cameras, lights, and environments to get the desired results. While the process does have similarities to traditional photography, the level of control and flexibility with 3D visualization is