The theme of Unit 3 is buyer behavior. Make a journal entry that answers the following question: How does culture, personality and experience influence buyer behavior in your country? In Nigeria, where I came from, culture, personality and experience has influenced buyers behavior in diverse ways. Presently, Nigeria has more than 374 ethnics groups and each of these groups function in different cultures. There mode of behavior differs from one ethnic group to another, from one local market to the
objective of this chapter is to study the theories, literatures and previous studies regarding customer behavior towards Mobile Phone purchasing. Based on this researcher can get an idea about how previous studies conducted and what the findings are of those studies. Theories Consumer behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer?s effort. Most large companies engage in research activities on consumer buying decisions in great detail
Other than Herzberg’s two-factor theory and how they affect purchase decisions, Gerald Haubl and Valerie Trifts study entitled Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids published in 2000 suggests purchase decisions are greatly affected by increasing the quality of their consideration sets when purchasing items. This increase in quality is observed through the implementation of interactive decision aids. Decision aids perform information processing
1.1Consumer behaviour & consumer decision making The principle assumption upon which the theory of consumer behavior and demand is built is: a consumer attempts to allocate his/her limited money income among available goods and services so as to maximize his/her utility (satisfaction). “the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs” Consumer decision making has long been of interest
These factors in some studies are referred as stimuli (Kotler 1974, Rook, 1987, Abratt, Goodey, 1990). Stimulus by its definition is something that incites a person to an action or reaction (Science dictionary, 2015). Researches identified number of different stimuli in their studies. Applebaum (1951) was the first, talking about promotional approaches in the store influencing and increasing impulsive behavior. Kotler (1974) gave priority to the atmospherics of the
informal economy that has attracted sustained academic and policy attention for several decades (Roever, S. 2014; ILO-wiego 2013, Williams and Nadin 2010). Existence of the Street vendors in the developing country is a common Indicators Influencing the Consumer Preferences in Buying from Street Vendors: 133 phenomenon and they are considered as one of the major player contributing in the informal economy of a country. Broadly defined ‘Street vendor’ may refer to vendors with fixed stalls, such as kiosks;
like Fastrack, Axe and Set Wet etc. are all very successful in the Indian market. While Axe and Set Wet are partially related to sex considering that they are deodorant and hair grooming brands respectively, but Fastrack (which is the focus of this study), is an apparel brand which sells goods like watches and backpacks which are not really related to sex but the brand has used sex as a very effective promotion tool. Dahl, Vohs and Sengupta noted stark differences in men’s and women’s sexual beliefs
of collagen beauty drink through stunning endorsers would persuade women consumers
activists as a means to demonstrate the cultural and political significance of resistance and its potential effects. According to Portwood-Stacer, the individual’s motivations and values play a very important role in their consumption activities, behaviors and attitude. She demonstrates the practice of anti-consumption as propelled from concepts of personal, moral, identificatory, social
Consumer Behaviour Towards Advertisement Vinnie Angel BBA+MBA (DUAL) Enrolment no. A3923015008 7/2/2016 Table of Content 1. Introduction 2. Literature Review 3. Objective of the study 4. Data Analysis 5. Conclusion and Suggestion 6. Limitation of the study 7. Bibliography Advertisement is a medium of communication for influencing or suggesting audience for buying decision upon one product or service. Advertisement has created great impact upon the consumers. Brand image, persuasiveness