their awareness, attitudes and buying behavior (Ayanwale, Alimi, and Ayanbimipe, 2005 and Ayanwale, Alimi, and Ayanbimipe, 2003). Ayanwale et al (2005) conducted research on advertisement of Bournvita, he found out that advertising has a major influence on consumers’ likeness for Bournvita food drink. Similar researches have already been conducted for the quality of Bournvita. Adelaar et al. (2003) conducted study on online compact discs (CDs) shopping behavior of consumer through emotional advertising
CHAPTER ONE GENERAL INTRODUCTION 1.1 BACKGROUND OF STUDY Nigeria, the most populous black nation in western Africa is popularly known for her dominant source of revenue, crude oil with oil revenue as the main stay of the Nigerian economy, volatility in the price of oil are to a large extent of prime interest to economist. According to Adeniyi et al (2004), exchange rate appreciate in response to rising oil prices and depreciates in response to falling oil prices in oil producing exporting
CHAPTER ONE GENERAL INTRODUCTION 1.1 BACKGROUND OF STUDY Nigeria, the most populous black nation in western Africa is popularly known for her dominant source of revenue, crude oil with oil revenue as the main stay of the Nigerian economy, volatility in the price of oil are to a large extent of prime interest to economist. According to Adeniyi et al (2004), exchange rate appreciate in response to rising oil prices and depreciates in response to falling oil prices in oil producing exporting
Introduction The Decision-making process of purchase power always decides a consumer when buying a product. Marketers play an importance role in presenting a product to public. Marketers should understand consumer behavior because consumers are the one who decide the product, project and a company margin. Consumers are the one who always gives marketers hints to determine their segmentation in a market. Besides, Marketers have a long-term relationship with consumers to ensure the products always
CHAPTER ONE RESEARCH DESIGN 1.1 Introduction Food Security is one of the topical issues of the 21st century with discussions revolving around the quality and quantity of food as well as sustainability of food across the globe. At the center of these discussions are the poorest of countries in Africa, Asia and other parts of the world. In response to challenges for food security on the continent, the African Union, operating on the platform of the New Partnership for African Development (NEPAD)
vigor of their administrations and applications. Equinox International has two noteworthy local centers: Equinox Middle East, which is situated in Cairo with workplaces in U.A.E. also, Saudi Arabia; and Equinox Africa, which is situated in Lagos, Nigeria. Equinox International
Critical evaluation of the strategies E commerce has made and issues, traditional retailing is facing : (Ravish , (26)) E-commerce and m-commerce has emerged as a big change in the retailing industry. The main drivers of e-commerce include: • The search for value and convenience in E-shopping. “People shop online for convenience, not for price” Convenience is the primary motivation for online shoppers. Price is secondary. One don’t need to get dressed and drive to your favorite store, they can
ITU was able to compile an index that measures the overall ability of citizens to access and use information and communication technologies. Using this measure, Sweden, Denmark and Iceland received the highest ranking while the African countries Nigeria, Burkina Faso and Mali received the
Brand Loyalty of Consumer Packaged Food Products (A Study with Reference to Salem District) CHAPTER –I Introduction and Design of the Study 1.1 Introduction In the new emerging business scenario brands are unavoidable and vital marketing force of any organization. Brand is the sum of the perceptions that are held about a person, a company or a product. This includes perception held by both external and internal audience and stakeholders. Brands have a social and emotional value for the users (Freire