Herzberg Two Factor Theory Essay

1257 Words6 Pages
Other than Herzberg’s two-factor theory and how they affect purchase decisions, Gerald Haubl and Valerie Trifts study entitled Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids published in 2000 suggests purchase decisions are greatly affected by increasing the quality of their consideration sets when purchasing items. This increase in quality is observed through the implementation of interactive decision aids. Decision aids perform information processing tasks or functions that entail large amounts of information. Despite the fact that human decision makers are good at selecting variables that are relevant to a process, they can also be weak in terms of integrating and retaining copious amounts…show more content…
The first step is where consumers absorb most of the marketing materials they see on television, newspapers or online. Once the consumer collects the data, he or she moves into information processing, where the consumer compares the input to past experiences, product reviews, promotions, and expectations. Then the consumers move to the decision-making step choosing to make a purchase (or not) based on insights. Consumers are affected in the decision-making phase by process variables and mostly external influences, including how the consumer envisions the product after making the purchase. In this model, marketers have two periods where their input is the most valuable. During the initial stage, marketers must provide consumers with enough information about the product to make the consumer consider the products for purchase. (Ashman & Solomon, 2015) The Consumer Decision Model theory, also known as the Engel-Blackwell-Miniard Model, as cited in Jeff Bray’s (2008) unpublished discussion paper, is a notable theory that discusses how purchase decisions are influenced by two main factors which are (1) stimuli received and processed by the consumer in relation with memories of previous experiences and (2) external variables in the form of either environmental influences or individual
Show More
Related

  • Theories Of Facebook

    795 Words  | 4 Pages

    Motivation in Practice within Facebook Introduction This essay presents the methods of Facebook motivate employees combined with the motivation theories. To discuss that, the details of three motivation theories (Taylor’s Scientific Management, Maslow’s Hierarchy of Needs, and Herzberg’s Two Factor Theory) will be given in the article firstly. Furthermore, it will describe how the employee motivate system works in Facebook. At last, it will give several suggestions according to the argument. History

    Read More

  • Microsoft Motivation In Technology

    1577 Words  | 7 Pages

    following essay will discuss the implementations Microsoft has incorporated such as Maslow’s Hierarchy of Needs, Herzberg’s Two Factor theory, McClelland’s Theory of Needs and others in order to create, motivate, manage and sustain a workforce of the highest calibre. The first theory that Microsoft employs is Maslow’s Hierarchy of Needs. According to this theory, individual strives to seek a higher

    Read More

More about Herzberg Two Factor Theory Essay

Open Document