Case Study: Good Harvest

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Good Harvest started in the early 2014 and is based on the Sunshine Coast. They distribute fresh, organic, locally grown vegetables and fruits to the area. They operate through a store in Marcoola, through market stalls at the University of the Sunshine Coast, Varsity Student Accommodation and Noosa Farmers Market. Good Harvest currently employs eight people that operate in the store, the market stalls and the warehouse in Woombye. They source their products from eight different farmers across the Sunshine Coast, in order to get a variety of products from local farmers. Good Harvest income from sales is distributed as following: • Marcoola store: approximately 50% • Varsity Student Accommodation: approximately 10-20% • USC Campus: approximately…show more content…
The below illustration shows the supply chain of Good Harvest. This identifies the farms as the suppliers to Good Harvest and furthermore the warehouse, in which the products are sorted and inspected. The products are thereafter delivered to the distribution outlets, which are identified as University of the Sunshine Coast Campus, Varsity Student Accommodation and the store in Marcoola. In addition, the illustration shows the farmers own sales through own market stalls and other outlets. 3. Supply chain The supply chain consists of all parties involved, either directly or indirectly, in providing the customer or end consumer with a product. This includes the manufacturer and customer but also transporter, warehouses and retailers. The supply chain is dynamic and involves the constant flow of information, products and capital through different stages. Managing the supply chain is important for business, since a successful and optimised supply chain usually yields lower costs (Chopra & Miendel 2004). Figure 1 displays the supply chain

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