Review Of Literature: Various authors have put forwarded a rich literature on green marketing. The review of literature indicates that the various authors have highlighted the Green Marketing and its related problems, strategies and challenges from local to world level. In this context, Jacquelyn Atunities for innovation for green marketing, which provides an enlightening look at the importance for the environmental perceptions. Amitabha Ghosh (2008) has examined the strategies in Green Marketing
Business planning is a process that follows the logic input-transformation-output. The inputs are given in the information to be provided by the areas of the business, such as: commercial or marketing, production of logistics, human resources and finance, the economic area or planning to it is to draw up a proposal based plan as possible. The transformation can be seen in the application of the techniques and necessary for the development of the analysis plan, and the output is specified in the document
companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy
entrepreneur. Owing to the increase in the multitude of offerings and products in the market, finding profitable ventures need not only a good idea/business plan, but also the proper frame of mind and business acumen to execute the idea. Some traits are acquired with years of experience, whereas some qualities are innate such as having an intuition about the viability of the idea after scanning the market and relying on the intuition enough to act on it. However entrepreneurs acting on an intuition are generally
REVIEW OF LITERATURE Franz lehner and Richard T.Watson (2001) has described the hexagonal model in which firm is shown to interact with six stakeholders namely suppliers, intermediaries, customers, government, employees and investors. The study found that hexagon model is nevertheless quite useful and may be used to identify stakeholders and their possible interest. It also found that there is need to improvement in the mobile business applications and better interactions between firms. Johan Lembke
timeframe utilizing solid estimation criteria with a definitive objective of administer data to the supervisors on the best way to enhance worker’s adequacy. There are tons and extensive variety of literature on performance appraisal. The term has been identical with performance management, performance review and performance evaluation. The performance appraisal is characterized as a precise and all-encompassing procedure of work, arranging, checking and estimation aimed for persistently enhancing the
With this regard, Mcfee and Brynjolfsson (2012) conducted a study in conjunction with McKinsey’s business technology to establish the impact of data analytics on the accounting profession. The study revealed that not all accounting managers embraced data-driven decision-making processes. However, Mcfee and Brynjolfsson (2012)’s study showed that accountantswho
and selection, training and performance appraisal have considerable relationship towards the organizational performance .Whether there is a significant relationship between human resource practices and the organizational performance or not. Literature Review Human resource management can be define as policies, system and practices which can influence employee’s behaviour, attitude and performance in organization (Noe, Hollenbeck Gerhart, 2008). Thus it can be said that human resource management is
India and Mexico, and compares entrepreneurial ecosystem activity in both countries. Mainly six characteristics are analyzed which contribute to the differences that impact entrepreneurial ecosystem. These include culture, finance, R & D transfer, business support, policy, Human capital, infrastructure and markets. For the analysis of data descriptive statistics, SPSS tools are used in the current study to generate results for interpretation Keywords: Entrepreneur Ecosystem, India, Mexico, Comparative
1.4 Research Questions The identified research questions that are necessary to answer in this paper are listed below, • What are major management styles that a leader should adopt while working in hotel business sector? • What are the influences of management styles and motivation on the Hotel and Employee development? • What are the effects of management styles and motivation on job satisfaction of employees working in hospitality industry? 1.5 Research