Corporate Social Responsibility In Business

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Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the…show more content…
This approach is used as a framework for measuring and reporting corporate performance against economic, social and environmental performance. It is an attempt to align private enterprises to the goal of sustainable global development by providing them with a more comprehensive set of working objectives than just profit alone. The perspective taken is that for an organization to be sustainable, it must be financially secure, minimize (or ideally eliminate) its negative environmental impacts and act in conformity with societal expectations. Corporate Social Responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large. The term 'corporate social responsibility' was originally coined in the 1930s by Harvard professors A.A. Berle and C.G. Means. Although this historical fact is a clue to its meaning, the term has undergone a number of shifts in usage since then. • Incentive to undertake…show more content…
He strives for growth, to create a dynamic, rapidly evolving organization that becomes a recognized force in its industry. Stability may sound like a company that is standing still. Nevertheless, his long-term goals of revenue growth and increased profits can be served by maintaining stability with certain aspects of his company. 1.2.2 Customer Retention Consumers may choose to not do business with companies that have a reputation for being socially irresponsible. Conversely, businesses that show a commitment to the community and the environment can attract customers who share these values. The good the company does is part of the perceived value of its products and services and can result in higher customer satisfaction. These satisfied customers are likely to continue to do business with the company. Thus, a stable, loyal customer base is a valuable asset. 1.2.3 Access to
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