Btc Case

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9. Recommendations Prior analysis led to come out with the following recommendations: PESTEL framework, reviewed six factors that will influence TBTC in the future, particularly, peer-to-peer fundraising, Millennials, Social Media, Cloud technology and Smartphones/Tablets. Porter’s five forces affect TBTC’s ability to accomplish its mission effectively and strategy implementation. Whereas, competitive advantage for chosen competitors allowed to see the main unique value as well as strengths of each competitor. Hence, to predict what drives the market. On the other hand, VRIO matrix has provided opportunity to create a value for creating a competitive advantage over TBTC’s competitors. The results of TOWS analysis led to identify the key opportunities…show more content…
Hence, TBTC’s website not only has to provide for those people who donates or volunteer, but also they should educate the visitors about the charity and its cause. The website is a face of the company, and TBTC’s one is cluttered and overloaded with information what makes the user experience overwhelming. Although TBTC has already developed the plan for the new website, there are still some points overlooked, which eventually have a great impact. It is impossible to count how many visitors and potential donors charity is losing due to the inappropriate website. The following table is information to improve the…show more content…
This will enable TBTC’s audiences to meet, discuss experience/ideas, support each other and build a new community. To imply this a few certain considerations should be taken such as internal resource to integrate forum and forum moderators (Pedalo, 2012). The proposal how to integrate described points above is shown in appendix 6. 9.2. Social Media After considerable research analysis, the following information is to make visible social networks integration into website and steps to improve social media presence. Hence, use social media to TBTC’s advantage. TBTC ambition is to improve online presence and move from being 50% to 80%. The quote “Know me before we met," reflects high user expectations nowadays driving nonprofits towards more personalised content (Taylor, 2014). Based on survey and research analysis the most common way that people connect with nonprofit companies is through social media. As a result, the leading channels are Facebook, Twitter, Instagram and LinkedIn (as shown below). Social media is built on interaction and sharing newsletters within a greater audience take advantage of it. Coming back to marketing automation, TBTC can create hundreds of tweets and posts prior and create a timeline for posting them throughout marketing campaign. However, there should be one, who is responsible (Social Media

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