Agenda Setting Theory In The Media

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An article in The Times of India, dated 31st December, written by columnists Durgesh Nandan Jha and Vishwa Mohan, reads, “Don’t let Nirbhaya’s fire die”. The article is a continuation of the 2012 Delhi gang rape case that took place on 16th December, where a 23 year old female physiotherapist intern was beaten and raped for ninety minutes by six men of which one was a juvenile aged 17 years. The 23-year-old woman and her male friend were on their way back from a movie, in a bus, where the six men attacked her, and while her friend attempted to save her he was beaten up by an iron rod and thrown out of the bus. Once the deed was done with the woman, she was also thrown out of the bus an hour later and was left un attended for a long period of…show more content…
Max McCombs and Dr. Donald Shaw developed the Agenda setting Theory in a study on the 1968 presidential election. The Agenda-setting theory described the capability of the media to influence the importance of topics on the public. Bernard Cohen (1963) stated: “The press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about.” As per the theory, the media gives a lot of importance to a specific news item that results in it spreading nationally or…show more content…
N. and Mohan, Vishwa. (2012 December 31). Don’t Let Nirbhaya’s Fire Die. The Times of India. Retrieved from Timesnowonline. (2012, December 17). Delhi rape case: Five arrested. Times Now. Retrieved from University of Twente. (2012). Agenda Setting Theory. Retrieved from

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