24/7 News Cycle

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Our life is surrounded by high technologies, and they can present world wild stories to us by the 24/7 news cycle. Crisis communication used to be a one-way communication, but the news media and social media have changed the rules of public relations positively and negatively. The advantage that the 24/7 news cycle brings to the crisis communication is integrating information in a short time. According to Coombs (2014), “the news media are drawn to crises and are a useful way to reach a wide array of public quickly.” When crisis happens, the use of news media is to release the information and offer a platform of gathering information from the public. For example, when the products of Sanlu (the industry produced baby food in China) were detected

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