Case Study Of Vodafone

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Vodafone Vodafone Group is a British multinational telecommunications company headquartered in London and with its registered office in Newbury, Berkshire. It was founded in 1991. It is the world's 2nd-largest mobile telecommunications company measured by both subscribers and 2013 revenues (behind China Mobile), and had 434 million subscribers as of 31 March 2014. Vodafone owns and operates networks in 21 countries and has partner networks in over 40 additional countries. Challenges faced by Vodafone in India:- • One of Vodafone India’s weaknesses as a brand is the general perception of it being focused only on upmarket and urban markets. Its campaigns do not connect with people who live outside its operational areas. • Some key issues…show more content…
It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel has a GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. It is the largest cellular service provider in India, with 192.22 million subscribers as of August 2013. Airtel is the Second largest Asia-Pacific mobile operator by subscriber base, behind China Mobile. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television…show more content…
On the one hand, there was the onslaught from global players such as Vodafone and Virgin Mobile, and on the other, the threat from established Indian companies such as Reliance Communications Ltd., Tata Teleservices Ltd., and the state-owned Bharat Sanchar Nigam Ltd (BSNL). • The entry of new players in the market in 2008 led to a price war and incumbents like Bharti were forced to offer services at rock-bottom prices. While low-cost mobile services resulted in subscriber growth, the operating margins slid significantly. • In addition, acquiring 3G and broadband wireless access (BWA) spectrum in 2010 turned out to be a costly affair for the operator – it spent Rs 122.95 billion on acquiring 3G spectrum in 13 circles and another Rs 33.14 billion for BWA airwaves in four circles. These investments have not paid off as 3G service uptake has been below expectations. • The company has been losing market share to its peers. Competitors such as Vodafone India and Idea Cellular have been registering stronger financials as well as net subscriber additions over the past several

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