Tourism Literature Review

2514 Words11 Pages
1.0 Introduction The article for this literature review was taken from International Journal of Culture, Tourism and Hospitality Research. The article reviewed is ‘Taiwan’s MICE visitors: business, leisure and education dimensions’ which is authored by Che-Chao Chiang, Brian King and Thu-Huong Nguyen and published in year 2012. The research is based on the motivational and socio-demographic characteristics of meetings, incentives, conventions and exhibitions (MICE) visitors to Taiwan in order to identify salient market subgroups or segments. The objective of the research is to create a better understanding of MICE business, education and leisure-related motives and activities in Asia as Taiwan’s MICE visitors is similar to those of Asian.…show more content…
The author used Cronbach’s alpha to assess the internal consistency of key constructs. The research found that the Cronbach alpha values were greater than 0.60 and hence acceptably reliable as stated by Hair (2006). The survey questionnaire was administered in person where the administrator encountered people at the lobby areas of the two MICE centres. Hence, if a person encountered was determined to be a MICE visitor, she/he was asked to complete the questionnaire. It was found that about 80 percent of potential respondents agreed to complete the questionnaire where of 700 questionnaires returned, 518 were usable and valid. The research tools that were used by the author are 20 variables drawn from previous tourism studies, survey by Taiwan Tourism Bureau (2007) which provide frequencies and percent for samples and clusters chi-square analysis of MICE segment as well as self-developed questionnaire to collect data from respondents at two separate location namely Taipei’s International Convention Centre and at the Taipei World Trade Centre. The author used self-administered questionnaire and the data collected was analysed using Statistical Package for the Social Sciences (SPSS…show more content…
Future researches should also consider on research methodology of using the univariate or multivariate, where two variables or multi variables are done simultaneously. The use of multivariate by future researches will provide a deeper insight of cluster differences to produce information that will be able to produce data that can assist in the development of theories as well as strategic planning, managing and marketing of MICE

More about Tourism Literature Review

Open Document