INTRODUCTION A simple definition for marketing is that it is the creation and satisfaction of demand for your product or service. If all goes well, this demand should translate into sales and, ultimately, revenue. In 2012, Dr Philip Kotler defined marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market
According to Celine ARCA (2012), the above graph illustrates that social media is one of the most effective platforms for building brand awareness. Argued is that the key benefit of social media marketing is the ability to increases the brand exposure. Celine ARCA (2012) defines brand exposure as “the incidence where the customer becomes aware of the product, service or advertisement at least of their five senses, whether or not they paid attention to it”. Stated is that social media has become
UK Essays. November 2013. Social Media Marketing Marketing Essay. [online]. Available from: http://www.ukessays.com/essays/marketing/social-media-marketing-marketing-essay.php?cref=1 [Accessed 19 November 2014]. The essay in the web link above is on the topic of “Social Media Marketing” and it appraises and criticizes both the pros and cons of social media marketing and its relevance in the field of business. The essay gives the readers a briefing about
model These solutions have been tried and tested under different circumstances and they each have their own unique pros and cons. We tried to have a comparative study of the above solutions to check which fits the current solution fits best to India’s situation. New Banking Licenses While conventional banks have been in existence for past several decades, RBI
Types of Influencers Enlisting the help of influencers to help you with your marketing endeavors is one of the best things you can do to promote your business. However, before brands start searching for ones which can help with their campaigns, knowledge about the entire influencer marketing world will definitely work wonders in making yours a success. Currently, influencers are categorized into three divisions, namely: Professional influencers - these people are essentially experts in their
population, social media is the main way for people to connect with others and see other people's lives. Moreover, procon.org stated the number one con for social media was how it enables the spread of unreliable and false information. Opposed to the number one pro was how it spreads information faster than any other media. Procon.org states one con of social media is that it enables the spread of unreliable and false information. Accordingly, Joanna
became an instant anthem garnering 19 million views on Youtube and 6.5 million Facebook user likes in just 3 weeks of its release. Kolaveri Di is a classic example of viral marketing that created a huge difference in the world of publicity and has opened a new avenue for marketers. WHAT IS VIRAL VIDEO MARKETING? “Viral video marketing” is a word which is thrown around so often but no one really knows what it is. According to the definition in Techopedia a viral video is any clip of animation or film
Abstract Now it is the era of digitization. Currency has also become digital. One of the latest forms of currency is virtual or digital currency and it is called Crypto Currency. In present paper an attempt has been done to understand the concept of Crypto Currency and its pros and cons with its legal acceptability in different countries. Introduction A currency means money in any form which is in circulation and is used as a medium of exchange. These are also called legal tender means they cannot
approach that achieved the same objectives – a streamlined set of actions that were able put all the pros and cons into the plan. Stage 1: Orientation Choose a job that is in a sunrise industry, with a reasonable amount of longevity that I will enjoy and wish to be a part of. Stage 2: Exploration Some trends that are prevalent around the world right now are: competition on analytics, emphasis on digital technology and automation. In addition, some uncertainties that the world face are: the unprofitability
INTRODUCTION Public Relations have been all across the globe much before it was introduced in India (early 1990s). With the penetration of Public Relations, Traditional PR and Internet grew at an exponentially high rate in India. This also lead to the coming up of PR companies like Perfect Relations, Text 100 with a main focus on PR unlike Ogilvy which was known for its advertising services. Public Relations basically is a type of communication strategy that is carried out by an agency for its