Nowadays, packaging is a main element of a whole marketing strategy, serving not only as a container, but also as a way to communicate with the customers (Robertson, 1990). From the company point of view, the design of packaging is of major importance because it has to be the mean of communicating to people from different backgrounds, interests, and experiences (Klimchuk et al., 2006). It informs consumers of the qualities and benefits that they are going to obtain if they consume a certain product
added "brand" and "designer". How about packaging? Doesn't it impact the selection of a perfume? And, if not, then why do designers spend many hours focusing on fancy boxes with complex details? The question dawned on me after having two such stunning perfume boxes - a smaller, crystal Eiffel Tower and another a gramophone. In some way, I possibly could not dispose of those boxes like I do when they get vacant. I also became aware that the imaginative box design was one reason I decided them from among
To illustrate the unboxing of a self-gift more closely, different brands of a product of the cosmetics category (mascara) will be compared in terms of their packaging, their value for the consumer, and the associated unboxing experience. Looking at the more expensive lines of cosmetics, it becomes apparent that, as assumed before, high-value brands package their cosmetics in boxes when they sell them. Luxury brands apply an additional effort to package the product in a way that enhances the unboxing
result of Kuvykaite shows the influence of packaging elements on consumers purchase decisions can be stronger. The researcher conclude that packaging could be treated as one of most important tool in today’s marketing communications. (Kuvykaite, Dovaliene, & Laura, 2009) The impact of packaging and its elements on consumer’s purchase decision can be discovered by analysing the importance of its separate elements for consumer’s choice. Cosmetic packaging is an important element in influencing consumer
Introduction This chapter highlights topics covered on packaging and its strategic importance in the FMCG industry. It begins with an analysis of packaging as a strategic tool. The second section highlights the importance of packaging and its effect on consumer behavior. It also highlights the growth of green packaging the world over and possible effects on consumers and marketing. It touches on sources of competitive advantage and generic competitive strategies. The consumer decision making process
Theorotical Background: In ancient times, foodwas produced and consumed locally so there was no need for packaging. But as the civilizations grew, the need to contain, protect, and transport food supplies became critical. Primitive man used vessels and containers made of natural materials in form of tree leaves, bamboo, lotus leaves, palm leaves, gourds, coconut shells, shells and animal skin. With the discovery of minerals, ores and chemicals, development of metals and pottery lead to use of new
2.4 PROCUREMENT STRATEGIES Procurement strategies for building projects have not changed in the last thirty two (32) years. Even though the industry is still encountering cost and time overruns in most projects funded by the public sector e.g. South Gauteng High Court project, Norwood Police hostels project, etc. as a result procurement method chosen for a particular project, particularly the public renovation projects, is ought to be expected to play a significant role in minimizing the cost and
The Professional Compounding Center of America’s Boot camp was a great learning experience for me. Through the two days intensive compounding training, I have learnt the importance of compounding to pharmacy profession; The training created an awareness of the oldest art of the profession, why it still stands out, and why remains an integral part of pharmacy profession. The camp enhanced my professional development by showing me ways pharmacist can help in adherence, prepare commercially unavailable
also the only high street brand to show on schedule at London Fashion Week. Topshop has been the single biggest supporter that emerges design talents in the UK. For almost a decade, the New Generation scheme, an internationally
While the prescriber has a professional responsibility to issue a safe and legible prescription, haste, fatigue or a lack of understanding of the importance of clear prescribing may contribute to illegibility. MEs(medical errors) include errors of omission as well as errors of commission. MEs, like other types of patient safety incidents, usually arise from human factors and poorly designed health-care