the role of marketing in my country GHANA Marketing has acquired an important place for the economic development of Ghana. It has also become a necessity for attaining the object of social welfare. As a result of it, marketing is considered to be the most important activity in a business enterprise while at the early stage of development its considered to be the last activity. For convenience, the importance Role of marketing in Ghana are as follows: i) Delivery of standard of living to the society:
Hashtag (#) Hashtags and its importance Hashtag is nothing but a kind of label used on social media that helps the users to participate in the conversation or message with a particular theme or content. To create hashtag, a hash (#) symbol is used in front of a word, acronym, or even phrase without space. Hashtag becomes more popular among social media users as an understanding of hashtag’s usage grew. It is now considered not merely as a collection of characters, but as a tool that is used to reach
increase price promotion decision making that is based on observations. The authors note how Reibstein, Day, and Wind (2009) observed an increasingly large gap between marketing executives and academic marketers, making it clear the need for the marketing academic community to work on pertinent business problems. The authors note the importance for more research, specifically into the differences between the price-promotion decision-making of traditional and nontraditional retailers. The article is mostly
wants to take part in the market without having to drop out of the market in the long run is to develop successful marketing strategy, which is much more than just a product you are offering. Sardisco (2004) states that „ Marketing is a game of strategy and evolving variables“, hence addressing the importance of your strategy while engaging into marketing activities. Developing a marketing strategy for a business is not an easy task, but in order to make and implement it effectively, scholars claim that
Title: Translation vs. Localisation - Understanding the Difference Meta: Learn the difference between translation and localisation so you can use them correctly for your next multilingual marketing projects. (Image credit: Stock Snap) Even the biggest brands commit marketing blunders when they attempt to reach a wider audience via direct translation. Translation and localisation have an almost similar definition so the terms are often used interchangeably and in the wrong way. Some marketers
6 Innovative Facebook Marketing Strategies Social media marketing is big and continually growing. Facebook is the largest of them, with over 1.3 billion users, and the broadest, in terms of scope and demographic range. By not using Facebook marketing, a business loses the opportunity to target millions of potential customers from a single platform. Today, scrolling through a personal, Facebook news feed is not just about keeping up with what friends and family are doing. Interspersed between the
strengths and weaknesses, while understanding your target audience, greatly helps when developing, engaging and interesting content to keep consumers coming back time and time again. Social media an essential part of any robust and outward looking marketing plan. Social media can bring enormous long term benefits to a company, so let’s look at some of the most important reasons. 1. Social media drives brand building & differentiation. Social media empowers a company to build brand awareness and communicate
have been inspired by a desire to cook fabulous recipes, no restaurant without a few good marketing strategies will be able to survive in this highly competitive world. While these logos may not be the primary focus of your business, it is important to keep in mind the words of Paul Andrew of Specky Boy, “The right restaurant logo can get your mouth watering before you even see the menu.” The importance of a well-designed logo cannot be overstated for the success of your business. It gives your
Introduction The operational excellence of a firm during difficult economic times is critical owing to the fact that firms cannot afford to have long-time marketing cycles, quality issues and high-cost operations to meet final profit. In order to ensure that all their business processes run smoothly, firms need to implement some valid operational systems like customer relationship management, which will help them focus on transactional processes and create competitive advantage. The dynamic nature
METHODOLOGY My report aimed to know about the importance of social media in business. It aimed to find out few points which are is social media helpful for increasing brand awareness, is it is cost effectives and freely accessible and are the customers satisfied with it. To find out the answers about the importance of social media surveying random people in Bahrain is the best option. This research was done using quantitative approach through a questionnaire. The survey was conducted online