workings of a digital marketing company. The company is operating in the ever changing industry of technology, internet and marketing. Who is Petrolbom Digital? “Petrolbom Digital is an innovative and creative digital marketing agency based in Joburg. We are crazy about digital and love producing awesome work that achieves your brand’s vision online by marrying creativity, passion, insight and strategy.” This statement taken from their corporate profile indicates their services within the media and marketing
current social media can positively contribute to prevent and manage conflict. For example early warning is very important for early response; in this case social media has a significant role. It can be used also to encourage dialogue; In addition to that social media can serve as a complementary channel of information for impact evaluation. When it comes to Ethiopia, a country with more than 90 million populations, a significant number of its population are currently using Digital Medias in everyday
other hand if you are an e-commerce website like jabong then, your communication would be more sales centric. As an agency do you suggest client upfront to set aside budget for digital campaigns? Yes, we do actively suggest client to go digital. We educate them and in fact even some of them have started understanding the importance of this medium Where does agencies fail to deliver the services? ‘Over Promise’. Many a times just for the sake of getting the client the agency does all the fake promises
ascend of social media, which has altered how businesses communicate with potential and existing clients. Today’s age of Internet has opened doors of vast variety of options for businesses. Employing social networks, one can not only share a private picture of one’s birthday but can also get customers for one’s business and attain them conveniently. The tempo and ease, with which the digital media transmits information and help heighten a business is incredible. WHAT IS DIGITAL MARKETING D igital
challenges that a new digital marketing strategy could help C&C overcome. (10 marks) Digital marketing is marketing of products and services using digital technologies or channels such as social media, search engines, email, mobile applications, etc. Cowper and Craddock (C&C) may benefit from digital marketing in many ways. Firstly, because C&C was using outdated methods and technology it’s clients were experiencing downturns or going out of business. The use of digital marketing will help C&C
the profit potential”. Digital technologies are becoming increasingly important in most sectors of economic activity. Digital technologies are able to emulate almost every aspect of marketing communications and traditional media channels and,
in oddly irrelevant digital channels, or if additional information about the product is difficult or awkward to obtain online, those experiences will diminish the desirability of the product itself. Of course, putting the spotlight on omnichannel does not mean ignoring websites. As the importance of brands’ sites declines and that of online marketplaces
Customer behaviour has undergone a radical transformation due to the advent of digitalization and social media ‘explosion’. Consumers have access to a vast array of information regarding products and brands and also ‘customer experiences’. This has upped the ante for companies in terms of the overall consumer experience and product and services provided. New techniques of customer engagement like opt-in marketing have revolutionized the way companies are doing business. The use of social technology
communication is also revised according to the new requirements on the business-to-business communication targets and new possibilities of more efficient marketing communication tools. The importance is given to the multi-layer communication and integrated marketing communication. He talks about the importance of creating integrated marketing communication, specifics of business-to-business messages and current significant change in the incentives from rational to emotional, which are targeting individual
What is Media Archaeology as been written by Jussi Parikka in 2012, the author is a Finnish new media theorist and Professor in Technological Culture & Aesthetics at Winchester School of Art, he is also Docent of digital culture theory at the University of Turku in Finland. Parikka has worked with Erkki Huhtamo and prior to this book they have published together “Media Archaeology. Approaches, Applications, and Implications” in the summer of 2011. What is Media Archaeology? Seeks not only to demarcate