TESLA MOTORS’ DISRUPTIVE INNOVATION Ushnik Dasgupta New York University Global Innovation April 26, 2016 ABSTRACT
Summary Tesla Motors is a Silicon Valley based automaker founded in 2003 that develops, sells and manufactures niche luxury-sports electric vehicles and electric vehicle powertrain components. Tesla has built the first truly usable all-electric lineup of sports cars with battery ranges of more than 400 kilometers and the horsepower to outrun some Ferraris and Porsches. Tesla cars are sold all over the world with a top-down approach to the market focused toward high-end buyers and wealthy early adopters
On May 7th, A crash happened on a Florida highway. An 18-wheel tractor-trailer was making a sharp left turn in front of a 2015 Tesla Model S. The Tesla was also making the same turn and crashed into each other. The car was in Autopilot mode and did not brake, resulting in injuries. This comes to show that driverless cars are Background: Many people believe that driverless cars are super cool and is in advanced technology but many do not know about the disadvantages and the advantage of them. Many
the success of billion dollar-valued companies such as SpaceX, PayPal, Tesla Motors, Hyper loop and Solar City. PayPal was his way in the world of big entrepreneurs. He sold it for 1.5 Billion dollars; this gave him the chance to create new companies that require big investments. Next to PayPal we can see that his main focus is on transport. It started of with SpaceX (space exploration corporations). Followed by Tesla Motors Inc. (company that produces electric cars) and now also Hyperloop (high
The American car company, Tesla Motors is a fine example of the future of the American car industry. Tesla Motors derives its name from the electrical engineer and physicist Nikola Tesla whose largest claim to fame is his AC electric generator. Tesla Motors began in 2003 with the recent advance in technology at the time mainly the advances in the area of lithium ion batteries Tesla Motors sought to design a high end roadster that was completely electric. Tesla Motors was able to achieve
efficiencies, better control over the costs of inventory, warranty service, pricing, and the development of the Tesla brand. Tesla’s Principal Marketing Goals: To generate demand for vehicles and drive leads to sales teams. Build long-term brand awareness and manage corporate reputation. Manage our existing customer base to create loyalty and customer referrals. Enable customer input
of Content CONTENT PAGE No. 1) INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2) MISSION STATEMENT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3) SWOT ANALYSIS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4) FEW LEADING BRANDS OF TODAY. . . . . . . . . . . . . . . . . . . . . . . . . 5) MARKETING IN FEW TOPMOST EVs USING COUNTRIES. . . . . . 6) COMPARISON WITH FUEL CELL
was taken by Airbus. It aims to replace the self-driving cars with the driverless air taxis in the future. These cars are aimed to fly in the air in order to avoid the traffic. The top automobile manufacturing companies like, Google, Apple, Uber and Tesla, started manufacturing the autonomous vehicles, now Ford has recently joined in the list of companies that manufacture the self-driving vehicles. Ford has fully involved in developing the self-driving vehicles. But this announcement by Ford is not
Theoretical Analysis The main problem in strategic marketing is the giving standard, stereotyped solutions. Most of the managers even well-educated ones have problems with adaptation on problem solving. As it mentioned in article for a years in most literatures and articles strategic shows standardized solutions and it becomes obstacle for being creative and flexible in clarifying problems. During the analyzing article of Dale Fodness we will try to find solution ways of the strategic marketing