Swot Analysis Of Airtel

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CHAPTER 1 INTRODUCTION 1.1 INDUSTRY PROFILE India has the fastest growing telecom network in the world with its high population and development potential. Airtel, Vodafone, Idea, Uninor, Reliance, Tata DoCoMo, BSNL, Aircel, Tata Indicom and MTNL are the major operators in India. However, rural India still lacks strong infrastructure. India's public sector telecom company BSNL is the 7th largest telecom company in world. Telephony was introduced in India in 1882. The total number of telephones in the country stands at 1002.05 million, while the overall teledensity has increased to 79.67% as of 31 May 2015. and the total numbers of mobile phone subscribers have reached 975.78 million as of May 2015. The mobile tele-density had increased…show more content…
To put this into perspective, China which currently possesses the world's largest telecommunications network added 119.2 million wireless subscribers during the same period - averaging 9.93 million subscribers every month (a little over half the number India was adding every month). So, while India might currently be second to China in the total number of mobile subscribers, India has been adding nearly twice as many subscribers every month until March 2011. Mobile teledensity increased by almost 18.4 percent from March 2010 and March 2011 (49.60% to 67.98%) while wireline subscriber numbers fell by a modest 2.2 million. This frenetic pace of monthly subscriber additions means that the Indian mobile subscriber base has shown a year on year growth of 43.23%. Subscriber number hit a peak in June 2012 but has since declined. The decline in telecom user base after June 2012 has been primarily due to the removal of inactive mobile telephone connections by service…show more content…
The development of telecommunication infrastructure is likely to play a greater role in meeting the diverse needs of people and improving their quality of life through inter-linked development of many other sectors. The term ‘Telecommunication’ in ITU parlance covers a very wide variety of services such as sound & television broadcasting, space communications, aeronautical and maritime mobile communications, radio-location and radio-navigation systems, radio astronomy, meteorological aids and services, radio amateurs, etc, besides the public telecommunications services. There are large telecommunication networks belonging to railways, defence and para-military organizations, law and order services (police etc), public utility organizations like electricity grids, transport organizations, municipal services, national and international telecommunications service providers – both government and private, civil aviation department and airlines, shipping & port authorities, sound and TV broadcasting organizations, meteorological department, oil exploration, processing and distribution companies, large private companies,

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