Chapter 3.2 How digital billboard advertising with the moving image helps to create a better awareness Figure 8. The series of moving image advertisement These are the first case study to investigate on how digital billboard advertising with the moving image helps to create a better awareness compared to the paint billboard advertising. The pictures above are a series of digital billboard advertisement in Klang Valley. This series of advertisement shows the different image of Samsung Galaxy
through advertising partnerships is continuously striven for. “While it's starting to develop new ad offerings, its popularity is driving up costs that established Web giants, such as Google Inc. and Yahoo! Inc., are able to spread out” . Hence, an ideal combination of desires, both from interested companies as well as the provider of the service, in this case YouTube, can be fulfilled if optimal advertising strategies are embraced. While several attempts have been made to incorporate advertising on YouTube
Introduction There has been an ever increasing focus on the rise of social media - hereby shortened to SM - and its role in advertising and marketing in recent years. Coinciding with this has been the idea that television and other traditional media’s role in the field is on the decrease. Taylor (2013) argues that the “sensationalist, scaremongering messages about the demise of TV advertising” is not in truth, a reality and that social media actually have a “limited role to play”. This essay looks to examine
4. CASE STUDY AREA -AURANGABAD (MAHARASHTRA): Aurangabad city is a historic city in situated within the heart of Maharashtra. A tourist hub enclosed with several notable historical and culture monuments and natural resorts together with the Ajanta and also the Ellora Caves, Bibi Ka maqbara and Panchakki and development of the tourism information with its trendy tourist facilities, destinations, and activities. it is speedily turning into a hot spot for tourist from around the world due to its exotic
activity to be called advertisement, it must be paid for. In the real sense, it is the method used by companies to create awareness of their products, as well as making new products known to the new and potential consumers (Sivanesan, 2014). More so, advertising as a promotional tool also tends to remind, reassure and influence the decisions of the consumers because an advertisement itself enlightens, educates, and persuades consumers on their acceptability of the product offering (Sivanesan, 2014). Advertisement
is Buyology by Martin Lindstrom. All of the people throughout the work are exposed to messages by the marketers and advertisers everyday in plenty of ways. In this book, Mr. Lindstorm wrote about his research, which was the largest neuromarketing study ever conducted, in which he was trying to see what makes us, consumers, to choose the brands we buy. Every advertiser or marketer knows the techniques to pass the message to the audience but he wondered what makes any specific brand to become more
perceived by the customers of the hotels in the study; Determining the word-of-mouth advertising and referrals gain by the hotels as outcome of CRM and Analysis of impact of CRM practices on satisfaction, retention, grievances, perception of brand image and loyalty of existing customers. The study has employed descriptive research design, since the research describes the various aspects of CRM followed by five star hotels in India. Further the study attempts to address the relationship between CRM
TABLE OF CONTENTS SL. NO CHAPTERS PAGE NO EXICUTIVE SUMMARY 1 1 INRODUCTION 1.1 Need of the study 1.2 Objectives of the study 1.3 Scope of the study 1.4 Literature review 1.5 Methodology of the stud 1.6 Limitations of study 2-6 2 INDUSTRY AND COMPANY PROFILE 2.0 Industry profile 2.1 History 2.2 Types of two wheelers in india 2.3 Motor cycles in india 2.4 Evolution of two wheelers 2.5 Growth perspective 2.6 Company profile history 2.7 Vision and Values 2.8 Corporate philosophy 2.9 Technologies
Businesses do have the privilege to just forbid all PC action that is not business related, but rather this methodology may not give ideal results. In case if representatives are permitted to access to online services then a logic approach ought to be built up to overcome misuse. The most concerning part of online communicational services is that they allow individuals to share their data and information
exhibitions and its pavilions in various international trade fairs. EEPC India has in export promotion business from past 65 years, wherein they have evolved their methods and strategies as per the government’s changing foreign trade policies. This case study illustrates how trade