Principles Of Package Design

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A product's ‘packaging mix is the outcome of numerous requirements that decides the way the packaging achieves the distribution and merchandising functions. A package must promote or sell the product, protect the product, aids the consumer use the product, provide reusable value to the user, satisfy legal requirements, and keep packaging-related expenses low. The main two criteria for package design are functional and sales requirements (Sumathi 2002) Functional Requirements Package design for a specific product should fulfil five groups of functional criteria such as in-store, in-home, production, distribution and safety, and legal. In-home requirements normally usually state that packaging should be convenient to use and store and…show more content…
A designer may create a incredible package that would perform well in market, however if the industry could not have any cost-effective process to produce the package, the design is useless. Packaging concerns associated with the distribution and safety is vital. If an undesirable segment of the goods are damaged during transportation, distribution, or storage, then the package has failed. The last group of functional packaging requirements relate to laws and legislation. Several federal laws have been created to safeguard the consumers from parody and unsafe products. The major significant class of laws that influence packaging is labelling (David 2008; Sumathi…show more content…
• It is safer pack as it has inner and outer cartons, therefore the packed garments can be handled easily. • On the account of its better presentation, it can fetch better selling price. The disadvantages of stand-up pack are • It is costlier. • It needs many packing materials. • It requires more time and efforts. • It needs longer time to unpack, once unpacked it is difficult to repack. • In case it is crushed by any source, creases and wrinkles are formed on the garments and thus disturb the pressed condition. Flat pack In this packing method, the garments are pressed and folded well as like in a standup pack, however with a less number of additional packing materials. “It is generally normally used for ladies garments and slightly different from the standup pack by having a flat surface (Figure 8.19)”. The folding size depends on the size, style and buyers specification. The normal sizes are 8”×10” and 10”×12”. FIGURE 8.19 Flat pack garment (Source: The merits and demerits of flat pack are  It enjoys all the merits of a standup packing  It is cheaper than standup pack as it requires less

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