Sonee Marketing Plan

1003 Words5 Pages
Introduction Marketing plan is a business document outlining the company’s marketing strategy and tactics. It is often focused on a specific period of time and covers a variety of marketing related details such as cost, goals and action steps. Market plan is necessary for success in the promotion of the product and services. Marketing plan guides and align communications with the goals of the organization’s strategy and outcome. If an organization does not have clearly about how it is going to communicate its customers, supporters and stakeholders will not have clearly about what is trying to communicate. The main purpose of marketing plan is it will help the outline the marketing goals and objectives and help the company understand how to…show more content…
Sports performance and equipment, sports equipment, surf and street wear are available. Major brands include Adidas, Nike, Quicksilver, Roxy, Rip Curl and Cybex. Sonee Sports was founded in 1991 by two sportsmen brothers, envisaged to facilitate global branded sports equipment and apparels to local sports community. Since 1991 Sonee Sports have championed its growth from a small corner shop dealing with sports merchandize, to a mega business spanning to various lines of related business including sports performance, life style, sea and surf to fitness equipment selling. In its 18 years of existence, Sonee Sports have always reminded true to its core purpose of “proudly dealing with authentic and quality goods that leave the customers delighted. With a staff base of 90 dedicated employees. Sonee Sports are the unquestioned market leaders in most of its chosen line of product categories including; sports footwear, football and exercise equipment. Major brands Sonee Sports distribute includes the like of Adidas, Nike, Puma, Lotto, Diadora, Kettler, Sports Art, Quicksilver, Roxy and Rip Curl. Sonee Sports is still marching forward in its core purposes: Leading brands, exceptional service, unparalleled customer support, and operational excellence to create highest value to their customers, employees, suppliers and…show more content…
Market Definition, Potential and Demand A trade show of sports festival is a platform for the local companies those are into the sporting business to find out the new business opportunities in Maldives. The event will present a wide range of products relating to indoor and outdoor sports. The main aim of this festival is to promote the sports products in to the national wide. Attendees will have to chance to see the exhibiting companies, representing every possible category. Most of the sports team players will be attend to this show. The show attracts buyers from all type of retailers; specially sports shops, fans, sporting goods stores, online retailers. Trade show visitors are usually end users or retailers. Given that distributors are always looking for a new lines and retailers are looking for new products. Clients can always attract a wide variety interested
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