patriarchal culture, the role of women is undermined; a stereotype that disadvantages women also exists in society. The same tendency exists in people’s perspective of women and men. Women are always inferior from men. Typically, men hold a more dominant role, breadwinner, as a productive worker that holds the responsibility to obtain main income. As for women, their role is as a home maker, responsible for reproductive activities and domestic works (Sultana, 2011). Mass media is one of the industries
1. ABSTRACT Mass media has been labeled as the public sphere and 4th state power of the government since 17th century. It is a guardian and watchdog of public interest where the conduit between governors and governed are deeply ingrained. However, these roles are not always fully played due to many difficulties resulting in the lack of or in a superficial democracy. Such difficulties include the state controls, the monopoly of ownership, laws and sometimes, an unserious reporting due to market
“Mass media provides the essential link between the individual and the demands of the technological society (Ellul, 2001).” As Ellul (2001) stated, he further insinuates that the need to establish the connection between humans and their needs were compelled to, hence, the conception of mass media. Furthermore, mass media was introduced to rapidly relay certain news, information and nn entertainment to a vast majority of individuals in a prompt technique. Significantly, Rani (2014, para.
V. Mass Media as a Major Tool to Expand the Influence of Nv-hanzi Apart from the influence of the socio-economic conditions in China, mass media also plays an important role in the rising popularity of the term nv-hanzi. In the book Amusing Ourselves to Death, Neil Postman argues that "the medium is the metaphor". Our thoughts about the world could be largely influenced by what the media lets us know. "... the forms of our media... are rather like metaphors, working by unobtrusive but powerful
These immigrants then settle and being to contribute to society. Each contribution begins to shape a new society in America. As politics, education and mass media are bringing to become more accepting and welcoming of immigrants so has society. As mass media has a huge impact on the assimilation of immigrants, immigrants are being able to influence media. Throughout history, there has been a constant flow of immigrants from around the world. As immigrants begin to settle in America, they try to assimilate
Using various kinds of Mass Media in the classroom has always been a challenge, and how to bring these Media in the classroom is more than a challenge. Students and teachers should be able to use in their classrooms different Mass media through different technologies. Mass Media provide teachers and students with creative and practical ideas. They enable teachers to meet various needs and interests of their students. They also provide students with a lot of language practice through activities using
western media left no space, making the headlines regarding environmental issues in comparison to Indian media. Many factors influence the coverage of different social issues by the mass media. And it is important to study the role of Indian media in keeping the environmental issues as one of the major social issues on the public agenda in the 21st century since when these issues need much more attention by the mass media. Anup shah in his study explain that hence the role of mainstream media becomes
How Do Media Effects Help One Understand the Complexity of Media Power? The media represent a vital role in apprising the public regarding what come to pass in the world, categorically in those areas in which readers do not have firsthand knowledge or experience. Media plays or occupies a big part of our relaxation time. For example, it is observed that people spend an average 25 hours per week visually examining television. In addition, they find time for diverse radios programs, cinemas, popular
Tech and Social Media as a tool for mass mobalization Abstract: This paper seeks to explain the role of technology in the context of social media in organizing mass movements and effecting political change through various examples. Firstly I analysed the rise of social media and the roles played by major modes of social media in uprisings. Then we see how social media is employed for campaigning various causes. I have also tried to understand the role of social media in spreading fake news and
Female with the Mass Media by Susan Douglas is a thought-provoking read as it relates to women as early as in the 1950s, how women have been perceived in the media, and how women are shaped by mass media as a whole. It brings to light how mass media influenced society’s view towards women, how mass media placed worth on certain aspects pertaining to women, and how feminism gave rise. Douglas chose to explore the mass media as it relates to women as well as study the message that mass media puts forth