Visual Presence In view of Packaging Design: Successful Product Branding From Concept to Shelf, packaging design will pull in the client and impact the obtaining decision, subsequently the component of packaging additionally is an imperative part. For instance, image, color, illustration, typography and others. These components will affect the purchaser purchases and regulated impacting the amassing of thing. 22 Labelling is a fundamental viewpoint in packaging design and is a basic component
Introduction This chapter highlights topics covered on packaging and its strategic importance in the FMCG industry. It begins with an analysis of packaging as a strategic tool. The second section highlights the importance of packaging and its effect on consumer behavior. It also highlights the growth of green packaging the world over and possible effects on consumers and marketing. It touches on sources of competitive advantage and generic competitive strategies. The consumer decision making process
result of Kuvykaite shows the influence of packaging elements on consumers purchase decisions can be stronger. The researcher conclude that packaging could be treated as one of most important tool in today’s marketing communications. (Kuvykaite, Dovaliene, & Laura, 2009) The impact of packaging and its elements on consumer’s purchase decision can be discovered by analysing the importance of its separate elements for consumer’s choice. Cosmetic packaging is an important element in influencing consumer
Nowadays, packaging is a main element of a whole marketing strategy, serving not only as a container, but also as a way to communicate with the customers (Robertson, 1990). From the company point of view, the design of packaging is of major importance because it has to be the mean of communicating to people from different backgrounds, interests, and experiences (Klimchuk et al., 2006). It informs consumers of the qualities and benefits that they are going to obtain if they consume a certain product
the planet. The increasing global population, developing economies and the improving living standards has caused the global waste to grow immensely. In 2011 the global solid waste has been estimated to be 11 billion tons. (Guerrero, et al., 2013) Packaging is an important component of the total global waste and consists of all the abandoned materials that have been used for containment, handling, protection, presentation, marketing and delivery. (Marsh & Bugusu, 2007) This amount was estimated to reach
To illustrate the unboxing of a self-gift more closely, different brands of a product of the cosmetics category (mascara) will be compared in terms of their packaging, their value for the consumer, and the associated unboxing experience. Looking at the more expensive lines of cosmetics, it becomes apparent that, as assumed before, high-value brands package their cosmetics in boxes when they sell them. Luxury brands apply an additional effort to package the product in a way that enhances the unboxing
losses of meat products are largely influenced by the short shelf-life which they possess. In fact, the European Commission (2010) reported that retail food waste contributes to 58% of the total food wastage within the EU, thereby signifying the importance of extending the shelf-life of many products, including muscle-based products. Lamb meat is a very perishable food product with a shelf-life of nine to ten days under MAP or VP (Williams, 1991) making it hard for commercialisation and exporting
Theorotical Background: In ancient times, foodwas produced and consumed locally so there was no need for packaging. But as the civilizations grew, the need to contain, protect, and transport food supplies became critical. Primitive man used vessels and containers made of natural materials in form of tree leaves, bamboo, lotus leaves, palm leaves, gourds, coconut shells, shells and animal skin. With the discovery of minerals, ores and chemicals, development of metals and pottery lead to use of new
1 INTRODUCTON 1.1 Background The world is facing mounting challenges posed by environmental problems these days. Thus, People began to realize that the importance of the environment. Because of this, the environmental protection has received much more attention now. The increasing number of customers prefer to choose environmentally friendly products, such change to some extent reflect the fact that protecting the environment has become a significant factor to many corporations. 1.2 Purpose This
shaping individual’s identity. The marketing strategies that have influenced individual identities through packaging, advertisements,