The promotional mix is one of the 4 Ps of the marketing mix. A marketing mix is the combination of the elements of marketing and what roles each element plays in promoting the products and services and delivering those products and services to the customers. It should be designed in a way that it will inform the target market about the values and benefits an organization’s products or service offered. There are various tools and elements available for promotion. These are adopted by firms to carry
From bad taste to communications goof ups, the Public Relations industry has witnessed some of the worst mishaps in the business world. Despite playing a key role in helping organisations improve their public image, many believe that PR domain has failed miserably to position itself as a profit reaping domain. Over the years, PR has emerged as an absolute necessity for enterprises; still not everyone is capable to explain what it is all about. In fact, the best PR agencies are often required to
major differences between public relations and press relations to public relations practice in Nigeria In Nigeria, the public tends to misunderstand the two professions in their roles and responsibilities, this emanates from the fact that both share the same attributes and familiar traits. They pursue the same goal, to create public awareness through varied means and application. Both are in a symmetrical relationship in which organisations can interact with the publics(Sandra Oliver,2010).They both
Personal and impersonal communication has a vital role to play throughout the buying process, from the initial creation awareness of a new product’s existence right through to the reduction of uncertainty concerning the rightness of the decision once a purchase has been made. Basically, communication fall into two categories, personal and impersonal, the use and importance of each of which vary according to the stage in the buying process, which has been reached. As the term implies, personal communications
Organizations become worried about their employees posting hateful, inappropriate or critical material on a public-facing social network. Providing false information through social media channels can damage the company’s reputation. Also, the speed and enormity of the social media can spread rumors, mistakes and cover ups to more people more quickly, thus greatly damaging the company’s
can communicate with others far across the borders through internet, watch the news and information about foreign lands and get involved in debates that were never possible before. Identities if individuals, social institutions and international relations have been affected by these new inventions. These individual identities may be fictional and may not be available to everyone but they have impacted the society as a whole. In the individual domain, social media and television have changed men’s
2 Critical Review of Marketing Communications Tool Organizations apply a progressive mixture of marketing communications tools and media to communicate peculiar messages and recommend customers to prefer there brands or merchandise. The components of the marketing communication mix feature distinct properties. Since the marketing tools possess varied potentials they can accomplish varied tasks. Hence, organizations use mix tools to accomplish their predetermined tasks by utilizing the available resources
They play a great role in the society to improve communication because of their vast network reach. Since this reach is not limited to their specific local places, media organizations should know the state regulations in every state or place that are within the reach of
that there are three crucial approaches for explaining the rise of the new religions movements based on religious political activism, on cultural and socioeconomic. Some scholars focus on the role of culture in the politicization of the religion as to concentrate on the rise of political Islam and the role of Islam in explaining this phenomenon. Therefore politics and religions can’t be separated in Islam, but sometimes the lack of democracy in Islam it will lead the separation between political
plays a very crucial role in the changing of the diplomacy’s DNA. The presence of internet has made people connected globally which then known as the globalization phenomena in which the borders among state start to fade. The globalization has not only connected people but also the states and encourage the states to cooperate one another which then created the interdependence of the states in the world. Nowadays, diplomacy has been focusing on the management of the relations between both states and