Elements Of A Promotional Mix

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The promotional mix is one of the 4 Ps of the marketing mix. A marketing mix is the combination of the elements of marketing and what roles each element plays in promoting the products and services and delivering those products and services to the customers. It should be designed in a way that it will inform the target market about the values and benefits an organization’s products or service offered. There are various tools and elements available for promotion. These are adopted by firms to carry on its promotional activities. The marketer generally chooses a combination of these promotional tools. The main aspects of a Promotional Mix are as follows 1) Public Relations: In simple words, public relations mean maintaining public relations…show more content…
3) Sales promotion: Sales promotion fundamentally means all marketing activities apart from personal selling, advertising and public relations. Sales promotions are used to stimulate purchasing and sales and the objectives are to increase sales, inform potential customers about new products and create a positive business or corporate image.Examples: coupons, product samples, point-of-purchase displays Chai pe Charch can use special ‘Tea Citizen Card’ for rewarding its customers. It is a loyalty program to gain new customers and retain the existing ones. Company can offer special price or offer discounts for a limited period of time. 4) Personal selling: Personal selling means selling personally. This involves face to face interaction between seller and buyer for the purpose of…show more content…
It is suitable for sale of complex products where buyer wants to interact with the manufacturer.The personal selling does not mean getting the prospects to desire what seller wants but the concept of personal selling is also based on customer satisfaction. It is one of the most expensive forms of promotion. When the seller and buyer come together this may improve relation between the customer and seller. Examples: personal meetings, telemarketing, e-mails, and correspondence Since Chai pe Charcha is a new brand, for the purpose of entering into the market, the Entrepreneur will launch some outlets in limited cities. Later as and when the sales increases, the company can open many more outlets. But for this the company has to follow proper promotional mix to succeed in the market. Along with the above promotional mix, the company can also use other promotional mix such as creating a product website on the internet with all information embedded to explain to consumers about the varieties of tea, its quality, outlets, etc. and appointing print and electronic media channels for marketing of tea

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