The Promise and Peril of Globalization: The case of Nike. Nike was started in 1964 as a sportswear company dealing with shoes, but later diversified to start the production of other sports wares such as clothes and balls and other sporting equipments. Nike has since become a household name and is present in all continents. Growth. Nike started by importing sporting shoes from cheaper producing countries, and selling them in the USA and thus providing the market with cheaper, quality products in
Globalization is the integration among nations of political views, products, ideas, and cultures. It helps by stimulating innovation, communication, and offers developing countries to catch up with industrialized countries. With the use of advanced technologies, large corporations can supply the world populous with consumer goods that would only be available in 1st world countries. Despite the numerous contributions that globalization has brought, it also carries with it disadvantages. Large corporations
according to the change in situation. Thus, driven by the profit, and the context of globalization, more companies move factories in developed countries to developing countries which also means globalization. Human is going through an important period of historical change. These changes are not confined to one region of the world, but almost every corner of the world( Giddens 2013). Under the influence of economic globalization, the economic relations between
businessmen in the world. As a track athlete he shared a great passion for running and through his passion he envisioned providing shoes that would service athletes all around the world. When Knight, created the company Nike, he displayed a great vision and made emphatic moves that made Nike the biggest athletic wear company in the world. Phil knight pioneered the shoe industry when he utilized the Asian market to mass produce performance sneakers. Being a leader,
The estrangement of the Cold War and the onset of globalization is marked as one of the most significant time periods in the history of America. The end of one marked the rise of the other. Thus, the cold war and the era of globalization are often associated with each other. Yet, they conflict with one another in many ways, and are found to be complete opposites. The dichotomy between the two set a consequential role shaping our present world. While the Cold War is exemplified through the geographical
The main key that gives Under Armour a competitive advantage over Nike and Addidas is their online sales. Under Armour receives 30% of their sales from online purchasers (Ball, 2015). Consumers like being able to order a product that’s readily available and that is why a lot of Under Armour’s customers prefer to buy
about these things their distances get shorter and the flows of information are becomes faster through the technologies and networks that are associated with globalization. So, globalization arose and it is defined by Held & Mcgrew as a process or set of processes which embodies a
econmy will be a total mess asthere will be no trade and interaction taking place across the various countries . Globalization is commonly refered to as the process of social ,political ,economical and cultural change .Another
opinion . During the process I’ve found that there are many difficult things to do and to understand , but there are also some that I can cope with. First is our project and process , we discussed and decided to focus on the question “Is globalization good for Vietnam” and following to these three question: What is globalisation ? Why is it good and why not ? Show how globalisation changed Vietnam economy . There are many questionnaire sent to students from other countries to answer it so
Globalization by www.businessdictionary.com is the worldwide movement toward economic, financial, trade, and communications integration. Globalization implies the opening of local and nationalistic perspectives to a broader outlook of an interconnected and interdependent world with free transfer of capital, goods, and services across national frontiers. However, it does not include unhindered movement of labor and, as suggested by some economists, may hurt smaller or fragile economies if applied