book, The World of Wal-Mart: Discounting the American Dream, Nicholas Copeland and Christine Labuski provide an in-depth analysis of Wal-Mart from the perspective of anthropologists that allow readers to look behind the price tag and the patriotic color symbolism of the Wal-Mart logo. Although Copeland focused his study on politic and populism in Guatemala, and Labuski spent most of her time researching gender and sexuality, they both had conducted extensive researches inside Wal-Mart. Their anthropological