Millennials Case Study

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Nowadays, there are people choosing an organic lifestyle and these organic products have been included in the long list of food trends for past years. The term "organic" refers to the way agricultural products are grown and processed. Basically, organic crops must be grown without pesticides, bioengineered genes (GMOs), petroleum or sewage sludge-based fertilizers. Organic livestock farming, on the other hand, has raised livestock with access to outdoors and is given organic feed. In his foreword, Andrew Weil stated the habit of eating organic food will ensure people to get the nutritional values. However, there are claims that organic and conventionally grown food has no differences in nutritional quality (Benbrook et al., 2008). According…show more content…
Considered as young urban professionals, millennials are significant members of the target market of the ever-expanding organic industry. Through the researchers' efforts, this study's assessment of how millennials' perception of the said food trend can serve as a guide or reference for present or future restaurant owners in creating their business decisions. STATEMENT OF THE PROBLEM This study will determine the Millennials Impacts: A Study of Produced Themed-Restaurants as Preference of Food Industry. 1. What does millennial population think about restaurants serve organic products? 2. What are the factors that influence millennials’ preference on organic food? 3. How do millennials who choose organic food influence their peers’ eating preferences? OBJECTIVES OF THE STUDY The study aimed to find out the perspective, reasons why, and how millennials encouraging their peers towards eating in organically produced themed-restaurants as preference of food industry Specifically, this study aimed: 1. To identify millennials’ views about restaurants serve organic products. 2. To identify the factors influence millennials’ preference on organic food. 3. To determine how the millennials who choose organic food influence their peers’ eating

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