Lululemon Competitors

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Lululemon is a company that offers a broad selection of performance apparel and gear; including fitness pants, shorts, tops and jackets created for an active lifestyle. The founder and CEO of Lululemon is Dennis Chip Wilson. Chip spent 20 years in the surf, skate and snowboard industry. After Chip took his first yoga class he found it so inspiring that he thought of yoga as an ideology whose time has come, comparing post-yoga close to surfing or snowboarding. Cotton material was being worn for sweaty activities this seemed wrong to Chip, he wanted to change the fabric to athletic materials. Lululemon was founded in 1998, their first store opened in Kitsilano Vancouver, BC which shared the store space with a yoga studio. The brand names Lululemon…show more content…
Lululemon sells products through 211 company-owned store, 135 were located in the United States, 51 in Canada, 23 in Australia and two in New Zealand. Lululemon runs through three business segments: corporate-owned stores, direct to consumer and other. The corporate-owned stores enter sales to customers through company owned-stores in North America, Australia, and New Zealand. Direct to consumer enters sales from the company’s e-commerce websites. The other segment includes wholesale accounts, revenue from franchises, sales from company-operated showrooms and warehouse sales-employees at all…show more content…
The clothes are designed by athletes, giving them an edge on knowing what their customer’s will need for their workout. Lululemon’s whole objective is to have their customer’s looking and feeling their best at all times - even during a sweaty workout. For this reason, the managers and the designers all always keep their fashion knowledge up to date so they can come out with the latest fashion every month. Quality is never a question for Lululemon. They are always on the lookout for the best of the best, signature material and fabric. They want their products to be durable, long lasting and top of the line. They refuse to settle compromise on quality or performance and money is not an issue. If they have to pay more to make sure they have the best, they will do so without asking

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