Lululemon Business Analysis

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The post-yoga feeling sparked a new idea to founder Chip Wilson. It then seemed obvious to move on from surf and snowboarding apparel to yoga clothing. To get the company started, he chose the Lululemon name in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually an “A” that came from the first letter in the brand name “athletically hip”, which evidently did not make the cut. In November 2000, Lululemon’s first store opened in the beach area of Vancouver, British Columbia called Kitsilano. Fifteen years later, Lululemon is still operating out of their home office in Vancouver, British Columbia, with another office in Melbourne, Victoria. In December 2010, Chip Wilson was replaced by Christine Day as Chief Executive Officer whom then was replaced by the current Chief Executive Officer Laurent Potdevin in January 2014. Wilson still remained on the board as the Chief Innovation and Branding Officer up until January 2012 where he left that position.…show more content…
The company also sells other athletic-related accessories such as yoga mats, water bottles, underwear, and socks. By continuing their goal of expanding their men’s category, in the first quarter men’s sales were up 19%, signaling that the company’s efforts in expanding are succeeding. As of February 1, 2015, their store count totaled 211 stores in the United States, 57 stores in Canada, 26 stores in Australia, 5 in New Zealand, 2 in the United Kingdom, and 1 in Singapore, with 22 of these branded as Ivivva Athetlica. On January 11, 2015, Lululemon entered into a license and supply agreement with a partner in the Middle East which grants them the right to operate retail locations in the United Arab Emirates, Kuwait, Qatar, Oman and Bahrain for an initial term of five

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