SWOT ANALYSIS Strengths Premium high quality products, high quality materials and innovative designs, corporate social responsibility, Strong brand awareness, Community involvement and charitable actions, Brand Equity, Storefront distribution, Innovative, Unique employee culture Weaknesses Perceived female focus, Relatively unknown brand, Price point, Limited locations Opportunities Become market expert, Product diversification, Line extensions, Ecommerce, Expansion to other countries Threats
if the yoga instructors themselves had tried these products for themselves and provide insight. It was from here the Canadian based Lululemon company name was chosen in a survey and was given a stylized “A” logo. Although the company was founded in 1998, their first real store opening was on the beach area of Vancouver called Kitsilano, in November 2000. Lululemon started off their store with the concept of making the store a community where people can learn and discuss the aspects of the product
Strengths 1. Employees (educators) have prior experience in fitness or yoga and receive additional in-house training after hire date. 2. Every lululemon store employees a dedicated community coordinator who goes out in the public promoting the brand to local events. 3. Retail trademarked fabrics adding brand recognition and brand differentiation incorporating convenience features on the product. 4. Target yoga studios, health clubs, and fitness centers to gain entrance into the $5.7 billion yoga