Lululemon Athletica

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When it comes to finding the best quality of yoga apparel, I would say that Lululemon Athletica would be your best choice. Lululemon Athletica Inc. is a business that creates high- quality yoga apparel. This business is known for their awareness of the community and who their consumers. The organization has focused a lot of attention into their consumers and consumer feedback. Doing this has helped the organization remain a lucrative business. Without consumer loyalty no organization would be able to survive. As stated in Proverbs 3:15, “Trust in the Lord with all your heart and lean not on your own understanding” (New International Version). In the beginning Lululemon utilized the differentiator strategy. They were more focused on the higher-quality…show more content…
Because the competition in this market is small, this allows Lululemon to sell its high-quality products at a higher price. This makes it hard for new businesses to enter this market and try to sell at a lower price because the products would not live up to the quality that the consumers are used to getting from Lululemon. If you really think about it, most consumers look for bonuses when they make purchases such as discounts or extended warranties. With Lululemon Athletica Inc., along with high-quality yoga apparel, they offer their customers free yoga classes. This not only benefits the consumer but also the company because it will keep the customers coming back. If other exercise apparel companies decided to offer these same perks, this could potentially pose a problem for Lululemon in the long-run because some of those companies are already offering the same high-quality exercise apparel as Lululemon and they focus on both men and women whereas Lululemon is only focused on women apparel. Another disadvantage for Lululemon is stores like Walmart that not only offer exercise apparel, but also just about anything else that a working parent will need. Working parents are always looking for ways to save time because time is of the essence when you have a family to provide for. As stated in 2 Corinthians 9:10, “Now he who supplies seed to the sower

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