production of 17.5 million vehicles, of which 2.3 million are exported. The Indian auto market has the capability to dominate the global auto industry, provided a conducive environment is created for potential innovators to come up with new pilot projects. Maruti has been leading the pack with more than 40 percent market share with Hyundai following it. The world got a glimpse of the Indian frugal engineering with the Tata Nano and the first completely indigenously manufactured car, Indica. The next few years
Marketing Strategies of Maruti Suzuki Cars Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. DEVELOPING A MARKET STRATEGY Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies
The impact of industry on the remainder of the economy has been thus pervasive and big that's characterised as second industrial. It vie a significant role in serving to the state to supply higher price sensible and services and within the enhancing their skills
Q1. What were the key challenges facing Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles? The major challenge for the company was the market competition which is a part of Industry Environment that plays a important role in strategy formulation. At the beginning Tata motors had mostly focused on the domestic market mostly demand driven and there was a lack of competency. But when Indica was launched there were three dominant players who
I do hereby declare that the Semester Internship program title A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFRENCE TO MAHINDRA AND MAHINDRA is a record of bonafide work done by me under the supervision of Mr. Aditya Kumar Gupta , Faculty Guide and submitted to Amity University Uttar Pradesh ,Noida (AIBS) in partial fulfillment of the requirements for the award of degree of Master of Business Administration.. Tarang Kansal Acknowledgement Any
manufactures tractors and industrial engines. Mahindra additionally produces military vehicles. The corporate has facilities set throughout Asian country. The survey concerned gathering wide info regarding the corporate, its product, client satisfaction and impact of varied competitive companies on the corporate. From the data collected, numerous aspects were known wherever the corporate must focus additional to enhance the potency of promoting team of Mahindra