Impact Of Marketing On Maruti

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1THEORETICAL BACKROUND OF THE STUDY ABOUT MARKETING: Marketing is the process of communicating the value of a product or service to the customers, for the purpose of selling those product or service: Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company. Marketing can be looked at as an organizational function and a set of processes which includes planning, systems and procedures,…show more content…
No business possibly ever thought of just letting the people find out about the business themselves, unless you have already established a reputation in the industry. But if you are a start-out company, the only means to be made known is to advertise and promote. Your business may be spending on the advertising and promotional programs but the important thing is that product and company information is disseminated to the buying public. Marketing strategies of Maruti Various types of marketing approaches can be utilized by an organization. All forms of marketing promote product awareness to the market at large. Offline and online marketing make it possible for the people to be educated with the various products and services that they can take advantage of. A company must invest in marketing so as not to miss the opportunity of being discovered. If expense is to be considered, there are cost-effective marketing techniques a company can embark on such as pay-per-click ads and blogging. 3.5Marketing Helps Boost Product…show more content…
Location as a connection backward to suppliers are forward to customer are contributing to improved performance of supply chain being basic to developing core competencies as argued by Shilpa (2009). Store location has received much attention in research on store choice. According to Bell (1998), location explains up to 70% of the variations in the choice of grocery store based on industry research in the US. Even though the location is critical as a first in a customer decision process that requires search or the retail options and format available that test match the consumer’s needs, the case may be different for the case of super market in Kenya as consumer have different perception towards the super market and there for needs to find out the relationship from the study. 3.8Price variations of marketing

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