Europeans. The bulk of the travellers is millennials. 2.3 Distribution Channels Online booking allows the hotel to become more convenient to the consumer in the purchase process. However, how the consumers book their room can make a big difference to the hotel’s bottom line. The majority of the guests’ book through online travel agencies (OTA) such as Agoda, Expedia and Booking.com. OTA provide a strong marketing distribution channel for an independent and new brand like Hotel Mono (Miller, nd)
of MNP services influence customers to switch operations Strongly Agree Agree Neutral Disagree Strongly Disagree 9. MNP is beneficial as it allows customer to change operators without changing the numbers Strongly Agree Agree Neutral Disagree Strongly Disagree 10. Voice quality and low call drops are factors influencing porting decisions Strongly Agree Agree Neutral Disagree Strongly Disagree 11. Network coverage is an important reason for people switching operators
Cover Page Assignment Task Table of Contents 1.0 Introduction 1.1 Company Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural 6. Recommendation
How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country, on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole, the third biggest city in Romania with a population of 500,000(out of
Internship Report on An Analysis of Employee Engagement by PRATHIBHA M P USN: 4GM13MBA36 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI In partial fulfillment of the requirements for the Award of the Degree of MASTER OF BUSINESS ADMINISTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. Madhusudana V S Mr. Dhananjaya K H Asst. Prof., Dept. of MBA Manager HR GM Institute of Technology Infiniti Retail Ltd Davangere Bengaluru Department of MBA GM Institute of Technology Post