Mobile Number Portability Case Study

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Study on the Various Factors Affecting Mobile Number Portability for Bharti Airtel Limited By Himanshu Singh June, 2015 Study on the Various Factors Affecting Mobile Number Portability for Bharti Airtel Limited By Himanshu Singh Under the guidance of Mr. Adnan Mustafa Usmani Mrs. Jayanthi Ranjan Prepaid Acquisition Manager Professor Bharti Airtel Limited Coordinator- International relations IMT, Ghaziabad June, 2015 Certificate of Approval The following Summer Project…show more content…
(2015). Ndtvcom. Retrieved 29 May, 2015, from http://profit.ndtv.com/stock/bharti-airtel-ltd_bhartiartl/reports Singh, R. (2013). Mobile number portability: Airtel, Vodafone, Idea & RCom focusing on loyalty programmes to retain users. Retrieved 28 May, 2015, from http://articles.economictimes.indiatimes.com/2013-01-29/news/36616182_1_post-paid-users-mnp-mobile-number-portability Varadharajan, S. (2015). MAKING MOBILE NUMBER PORTABILITY A REALITY. Retrieved 2 June, 2015, from http://tejas.iimb.ac.in/interviews/28.php Research Journals: Larkotey et al.. (2012). Mobile Number Portability in Developing Countries: Its successes and failures. International Journal of Societal Applications of Computer Science,1(1). Nimako, S.G, Ntim, B.A & Mensah, A.F. (2014). Effect of Mobile Number Portability Adoption on Consumer Switching Intention. International Journal of Marketing Studies,6(2). Podvysotskiy, Y. (2006). AN INVESTIGATION OF THE EFFECT OF MOBILE NUMBER PORTABILITY ON MARKET COMPETITION. Economics Education and Research Consortium. Vaghela, P.S. (2012). Customer Preference for Mobile Number Portability. International Journal of Management and Social Sciences Research (IJMSSR),…show more content…
MNP removes monopoly from the market  Strongly Agree  Agree  Neutral  Disagree  Strongly Disagree 8. Easy process and low cost of MNP services influence customers to switch operations  Strongly Agree  Agree  Neutral  Disagree  Strongly Disagree 9. MNP is beneficial as it allows customer to change operators without changing the numbers  Strongly Agree  Agree Neutral  Disagree  Strongly Disagree 10. Voice quality and low call drops are factors influencing porting decisions  Strongly Agree  Agree  Neutral  Disagree  Strongly Disagree 11. Network coverage is an important reason for people switching operators  Strongly Agree  Agree  Neutral  Disagree  Strongly Disagree 12. Tariff plans help attract customers  Strongly Agree  Agree  Neutral  Disagree  Strongly Disagree 13. Good customer service helps in retaining customers  Strongly Agree  Agree  Neutral  Disagree  Strongly Disagree 14. Good offers provided by competitors influence people to switch operators  Strongly Agree  Agree  Neutral  Disagree  Strongly Disagree 15. Word by friends and family influence customers to change

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