Jay Kandampully and Dwi Suhartanto (2000)21 conducted a research study on the dealer loyalty in the hotel industry. The objective is to identify factors of image and dealer satisfaction, which are positively related to dealer loyalty in the hotel industry. The research helps extend the understanding the relationship between dealer loyalty, dealer satisfaction, and image. The study identifies that competition has three major implications for the dealer, which provides: increased choice; greater value
reference to five star hotels in India” has studied on the aspects of Customer Relationship Management practices followed in India; Studying the effect of CRM practices on the service quality as perceived by the customers of the hotels in the study; Determining the word-of-mouth advertising and referrals gain by the hotels as outcome of CRM and Analysis of impact of CRM practices on satisfaction, retention, grievances, perception of brand image and loyalty of existing customers. The study has employed descriptive
Hotel industry in Rwanda experiences challenges in increase of cost in form of high distribution costs, stock out costs and poor information sharing. The increase of cost affects the performance in terms of providing high quality of service delivery. This is due to the poor transportation, inventory control, planning and forecasting customer demand. In the same view of the last line, the effect of strategic supply chain management practices on performance of hotel industry in Rwanda is analysed
CHAPTER 1. INTRODUCTION 1.1 Background of the Study The lavish inn industry has turned into a critical portion of the general accommodation industry and is experiencing quick developments. In February, 2013, the Forbes Travel Guide Star Awards reported 76 five-star lodgings and 226 four-star inns worldwide as the honor victors, a yearly increment of 33% and 28.4%, individually. In September, 2013, the Forbes Travel Guide Star Awards redesigned the data that the quantities of five-star lodgings
organization, whatever their ultimate goal is, use internet marketing as way to get themselves recognized and as a way to get people involved. For hundreds of years, hotel industry have found ways of being able to advertise themselves through media. There are many different type of internet marketing strategy a hotel can perform, and how a hotel opt the type of strategy is highly dependent on the era and media available in that period of history. E-Mail Marketing Strategy In the context of drastic growth
environmental impact industry, tourism too has potential negative impacts on its environment. As one of the principle components of the tourism industry hotels, like all other businesses, seek profitability for economic sustainability and competitive advantage. Also, like all other businesses, hotels are not exempt from the forces that dictate compliance to stakeholder standards. Hence, CSR is very relevant for hotel businesses. Business decisions, operations and communications of hotels reflecting CSR
Summary Hospitality industry is growing at its highest speed and is becoming more and more competitive. As it is becoming more spirited, various problems are emerging as well. Serena Hotel is a famous hoteling Chain, having 36 luxury resorts, lodges and hotels, operating in Asian & African countries.Recently it has been noted that there is a plunge in the level of customer satisfaction at the Quetta Serena Hotel. The aim of this research is to evaluate if the Quetta Serena hotel is aware of the importance
Topic: “Relationship between Service Quality and Customer Satisfaction: The Case Study of the Olympic Sports Club in Bangkok” CHAPTER 1 GENERALITIES OF THE STUDY 1.1 Introduction When the market is full of competitors and marketing is shifted from internal consequences of performance (i.e., productivity and profit) to the external consequences of performance (i.e., consumer well-being), practitioners in the sports industries need to pay attention on customer satisfaction and service quality. (Kerkby
media. Gretzel Xiang and conducted a study on "The role of social media in the search for travel information online." The aim of the study was to determine the impact of social media on travel and tourism in relation to global online tourism domain and in particular in the context of travel information search. A set of 10 predefined keywords in combination with target nine names is used to form queries to search Google. The keywords include "accommodation", "hotel", "activities", "attraction", "park"
the most, and the research study suggests that “in markets without constraints, the supply of hotels should adjust so that hotels are pricing close to the marginal cost at least some of the time” (Farronato and Fradkin, 2016). Further recommendation suggests that, “in constrained markets, hotels have market power and should be able to price significantly above marginal costs” (Farronato and Fradkin, 2016). Although Airbnb is consider the challenger to economic hotel rooms, the supply of Airbnb