Honda Motor Introduction to Honda Motor: Honda's founder, Soichiro Honda had a concentration in automobiles throughout his life. He worked as a mechanic at the Art Shokai garage, where he modified cars and entered them in races. In 1937, with financing from his associate Kato Shichiro, Honda founded Tōkai Seiki to make piston rings working out of the Art Shokai garage. After first failures, Tōkai Seiki won a agreement to provide piston rings to Toyota, but he lost the agreement due to the deprived
study 2-6 2 INDUSTRY AND COMPANY PROFILE 2.0 Industry profile 2.1 History 2.2 Types of two wheelers in india 2.3 Motor cycles in india 2.4 Evolution of two wheelers 2.5 Growth perspective 2.6 Company profile history 2.7 Vision and Values 2.8 Corporate philosophy 2.9 Technologies of Honda 2.10 Environmental Responsibility 2.11 Board of directors 2.12 Awards and Recognition 2.13 Product profile 2.14 SWOT analysis 7-37 3 THEORECICAL BACKGROUND OF THE STUDY 38-51 4 ANALYSIS AND INTERPRETATION 52-69
Founder: Soichiro Honda Year of establishment: 1948 Tagline: “The Power of Dreams” Head Office: Greater Noida Industrial Development Area. Manufacturing facilities: Greater Noida and Tapukara in Rajasthan. Zonal Offices: Mumbai, Chennai and Kolkata. Dealerships: 331 dealerships across 131 cities. Service Centers: 201 service centers across 136 cities in India. Honda Cars India Ltd was established in India in the year 1995. The present president and CEO is Yoichiro Ueno. Honda is a company known for its
TESLA MOTORS’ DISRUPTIVE INNOVATION Ushnik Dasgupta New York University Global Innovation April 26, 2016 ABSTRACT
of Content CONTENT PAGE No. 1) INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2) MISSION STATEMENT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3) SWOT ANALYSIS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4) FEW LEADING BRANDS OF TODAY. . . . . . . . . . . . . . . . . . . . . . . . . 5) MARKETING IN FEW TOPMOST EVs USING COUNTRIES. . . . . . 6) COMPARISON WITH FUEL CELL
Business Plan In a company like Maruti Suzuki, all the agendas are driven by team work and creativity. The company has magnificent teams in areas such as engineering, product planning and other sub verticals like marketing, promotions etc. Most of the planning for future is market – driven and depends on competitors product offerings. With portfolio of more than 15 products, there is always overlapping of prices and cannibalisation. Situation Analysis Industry Trends The automobile industry is aided
Answer 2. An Australian SME 2 wheeler company wants to enter India. I have been appointed as a consultant and will be conducting a Five forces analysis on the 2 wheeler segment in India & recommend whether they should enter or not. Thus, firstly to understand the two-wheeler industry, then the Porter’s 5 forces analysis. Below figure is of the 5 forces analysis: INTRODUCTION TO TWO-WHEELER INDUSTRY : Automobile industry is
COMPARING ECONOMIC VALUE ADDED FOR TOP 30 BSE COMPANIES MINIMIZING THE GAP BETWEEN ACTUAL PROFITABILITY TO SHOWN PROFITABILITY Anurag Krishnam Birla Institute of Technology and Management AUTHORS NOTE Anurag Krishnam Bachelor of Engineering-IT (Specialization in Multimedia) Birla Institute of Management Technology (PGDM-International Business) This Research was done under the guidance of Prof. Arindam Banerjee, FCMA CFP
Toyota Company Marketing Analysis Industry and Marketplace Toyota Motor Company is an eminent Japanese Multinational Company. It is considered the globe’s second most prominent manufacturer of trucks, automobiles, buses and even robots. Additionally, the corporation offers financial services to its clientele. The firm was set up by Kiichiro Toyoda back in 1937 as an offshoot of the father’s firm Toyota Industries to manufacturing motor vehicles. Toyota Motor Company has it’s headquartered in Japan
Project Report on “Study on perception of customer satisfaction towards the products and services provided by Tata Motors on passenger cars in Mangalore, Karnataka” Submitted by Mr.Vishwas Kini (4NY13MBA76) Under the valuable guidance of Mrs. Shilpa Bhagwat Assistant Professor Justice K. S. Hegde Institute of Management Nitte, Karkala Department of Business Administration Justice K.S. Hegde Institute of Management NMAMIT, Nitte – 574110 June 2015 CERTIFICATE This is to certify Ms. Mythri Naik