Swot Analysis Of Honda

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Honda Motor Introduction to Honda Motor: Honda's founder, Soichiro Honda had a concentration in automobiles throughout his life. He worked as a mechanic at the Art Shokai garage, where he modified cars and entered them in races. In 1937, with financing from his associate Kato Shichiro, Honda founded Tōkai Seiki to make piston rings working out of the Art Shokai garage. After first failures, Tōkai Seiki won a agreement to provide piston rings to Toyota, but he lost the agreement due to the deprived quality of their products. After attending engineering school without graduating, and visiting factories around Japan to improve appreciate Toyota's excellence control processes,…show more content…
The services of these subsidiaries comprise retail lending, leasing to clients and other fiscal services, such as wholesale financing to dealers. Power Products of Honda: Honda manufactures a large range of power products, including tillers, moveable generators, general reason engines, grass cutters, outboard marine engines, water pumps, snow throwers, power carriers, power sprayers, lawn mowers and lawn tractors. Honda has introduced a dense home use cogeneration element. Additionally, Honda puts up for sale skinny film solar cells made of crystalline silicon for home use, as well as for community and industrial use. Honda’s unit sales of power products totaled 4,744 thousand units in economic year 2010. Mission of…show more content…
Honda vehicles are in fact one of the most expensive and luxurious vehicles in their market, but yet they are among the top sellers. Toyota would be there main competitors and they seem to take the other road. Market Segmentation and competitors: In comparison to Honda, Toyota has an inexpensive, dependable and affordable to own persona. This would propose they want to market to the masses. Honda on the other hand tries to show a more prestigious persona. While they still have reliability and fuel saving, they also have a touch of lavishness and powerful engines. Put a superior price tag on this package and all of abrupt the guy who bought the Honda Accord is snubbing his nose at the guy driving a Toyota Camry. This marketing technique is used in every market, we must make a decision what road to take and stick with it. Another vast example of this is the reality that no Honda vehicles are used as Public Utility Vehicles. This is another aspect in establishing status. Some people do not want to drive the same car that all the city cabs are made out of. Toyota chooses to not take this road in exchange of more overall sales. It is all about what you want your brand to

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