Founder: Soichiro Honda Year of establishment: 1948 Tagline: “The Power of Dreams” Head Office: Greater Noida Industrial Development Area. Manufacturing facilities: Greater Noida and Tapukara in Rajasthan. Zonal Offices: Mumbai, Chennai and Kolkata. Dealerships: 331 dealerships across 131 cities. Service Centers: 201 service centers across 136 cities in India. Honda Cars India Ltd was established in India in the year 1995. The present president and CEO is Yoichiro Ueno. Honda is a company known
india 2.4 Evolution of two wheelers 2.5 Growth perspective 2.6 Company profile history 2.7 Vision and Values 2.8 Corporate philosophy 2.9 Technologies of Honda 2.10 Environmental Responsibility 2.11 Board of directors 2.12 Awards and Recognition 2.13 Product profile 2.14 SWOT analysis 7-37 3 THEORECICAL BACKGROUND OF THE STUDY 38-51 4 ANALYSIS AND INTERPRETATION 52-69 5 FINDINGS, SUGGETIONS AND CONCLUSION 70-72 BIBILOGRAPHY ANNEXURE
of Content CONTENT PAGE No. 1) INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2) MISSION STATEMENT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3) SWOT ANALYSIS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4) FEW LEADING BRANDS OF TODAY. . . . . . . . . . . . . . . . . . . . . . . . . 5) MARKETING IN FEW TOPMOST EVs USING COUNTRIES. . . . . . 6) COMPARISON WITH FUEL
Executive summary Marketing of new or existing business products is critical to the success of the business. Marketing a product require critical analysis of the different aspects in the market such as industry trends, business environmental analysis, completive analysis among other aspects in marketing. This report examines the marketing plan for Lamborghini car a product of Volkswagen Corporation. The first part of the report captures description of the product including the market needs that the
verticals like marketing, promotions etc. Most of the planning for future is market – driven and depends on competitors product offerings. With portfolio of more than 15 products, there is always overlapping of prices and cannibalisation. Situation Analysis Industry Trends The automobile industry is aided by multiple influences like robust Research & Development centres, availability of cheap labour etc. With giants like Tata Motors, Ford Motor investing heavily for development of global technology
Introduction Proton Holding Berhad (Proton) is a Malaysia Automobile Manufacturer Company with manufacture, assembles and sell motor vehicle and related product, includes spare parts, accessories and others that established in 1983. Proton is stand for Perusahaan Otomobil Nasional Sendirian Berhad (National Automobile Company Private Limited). The headquartered of Proton was located in Shah Alam, Selangor and additional factory of manufacture plant in Tanjung Malim, Perak. The vision for Proton