A STUDY ON CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTS WITH REFERENCE TO MALAPPURAM DISTRICT ABSTRACT: Environmentalism is a social movement regarding concerns for environmental protection and improvement of health of the environment. In recent years a common word is popular as eco-friendly. Everyone seems to love the nature. In this 21st century, world is facing a lot of environmental problems related to harmful products. Our mother
in the FMCG industry. It begins with an analysis of packaging as a strategic tool. The second section highlights the importance of packaging and its effect on consumer behavior. It also highlights the growth of green packaging the world over and possible effects on consumers and marketing. It touches on sources of competitive advantage and generic competitive strategies. The consumer decision making process and is highlighted. This chapter also highlights strategy and ethical behavior. Global trends
Local and Global Marketing The Mikasa established their company in Japan since 1917. Japan is an Asian country and one of the most innovative countries in world. They may be characterized by the Hofstede’s cultural dimension, the power distance is moderated and the decision, it takes too long to final decision. In the dimension of individualism, they are moderated and the score researched by the marketer is 46 percent of individual. They look likes individualism in taking the responsibility and
CSR as Social Obligation Over the last century, many scholars tried to conceptualise CSR and its management applications. Bowen (1953) was the first to launch the concept of CSR as a social obligation. According to him, CSR is a social obligation “to pursue those policies, to make those decision, or to follow those lines of action which are desirable in terms of objectives and values of our society”. Carroll (1979), following Bowen’s thinking, identified four stages of CSR development: economic
3.1 Web marketing – Company perspectives Nowadays everyone is somehow involved with the technologies in their daily routine. This is the big opportunity for every organization to involve and to start working with the internet to make their works much easier and more effective. Internet has become so popular in this arena for promoting products and services online with the effective use of internet network facility to provide the complete development of web marketing in the whole process of purchasing
Marketing communications is an important part of a business strategies to indicate a success or failure in the marketplace. The new social network of communication give opportunities to help businesses to real time interaction with the customers and a better track to observe the styles and trend. Facebook as online social networking has been expanded globally to deliver various purposes mostly for communication networks, marketing tools and business growth strategies. Social media has quickly changed
Spatial layout and functionality • Signs, symbols and artifacts • People The ambient conditions The ambience is what the five senses experience – namely, the sights and the visual appeal, the sound, the smells, the texture and it even includes attitudes and behaviour. The many design elements and detail that must resonate with each other to create the atmosphere of the service environment which must impact on the customer. Ambient conditions can be experienced in isolation or holistically taken
Ethical Issues in Marketing In the past years, corporate ethics and societal responsibilities have developed vital importance especially in the marketing practices including social marketing practices. Corporates endeavor to highlight their contributions to the people. The people, on the other hand, being consumers are constantly assessing this input. Influencing consumer preferences and unethical marketing practices are likely to affect purchasing patterns, especially rapid competition, societal
Some of the marketing objectives of CSR are increasing visibility, enhancing corporate image and thawing negatives publicity. The main advantage of CSR are improvement of company image, attracting media attention, altering attitudes and helping the company’s relationship with the government and impressing key decision makers. It is clear that they all acknowledge the fact
Communicating their involvement in sustainable development has been one of their weaknesses. For instance, Sandal’s beach resort received a Green Globe Certification for commitment to natural resources, but they don’t advertise or communicate it. In this economic downturn, people want to feel good about spending their money in socially responsible ways and the Green Globe Certification is highly prestigious. As with all tourist destinations, they are dependent on a healthy economy in countries whose