PRICING STRATEGIES OF PUREIT (A HUL Product) Pricing is one of the main elements of marketing mix because it generates turnover for an organization. Pricing strategies are keys for the companies to achieve success by finding the price point where sales and profits can be maximize. Pricing a product too high or too low can lead to loss of sales for an organization. Pricing must always reflect demand and supply relationship. Companies use variety of pricing strategies depending on their marketing goals
an integral part of the customer life. BlueStone employs the fashion merchandise buying system which a bit more complex as compared to staple merchandise buying system as the demands are unpredictable. Buying systems significantly influence these factors: 1. Sales Volume: Providing
survey by Bhardwaj et, al, (2012), reported that, the main problems in marketing apples to lack of vehicles, transport not available in time, villages not linked with metalled roads, and high transportation charges. Transportation is most important factor in the marketing of apples. Advances in transportation, in combination with other technological developments that have complemented the progress in transportation, have helped reduce delivery time, maintain product quality, and cut shipping costs
Objective of Study Studying the factors which influence the purchase decision for private labels H0: The factors which affect the purchase of national brands and private are same i.e. equal H1: The factors which affect the purchase of national brands are more than private labels Consumer attitude and perception of a brand is one of the most important criteria to determine the positioning, placement and pricing of a brand. Consumer behavior is majorly dependent on gender, age, profession, education
Often to understand the environment an organization is needed to perform PESTLE (Political, Economic, Social, Technological, Legal and Environmental issues) analysis, this factors are very important that influence the marketing activities of a business performance, this includes: • Political- the
(mars.com, 2015) Products/Services M&M’S, Snickers, Dove, Galaxy, Mars, Milky Way, Twix, Musketeers, Balisto, Bounty, Maltesers, Revels, Amicelli, Combos, Celebrations, Kudos, Tracker, Ethel M, Goodness Knows, and Pure Dark Pricing Strategy Company justifies its pricing policy periodically to justify the charges on its consumers. Promotion Mass media advertising, Social media Promotion, public relations, sales promotion, Print Media Advertising, personal selling and in-store promotion Distribution/Placement
the latter the generator of most of the country’s revenues, its decline would have caused the deterioration of the whole society. Due to its export-based nature, the disruption of this sector can be explained as a consequence of the British trade policies (Ray, 2016). Different subsequent nationalist scholars based their further studies on the theory above, blaming the British rule and competition as the primary cause of the Indian
The viability of a project is dependent on various factors which include selling price, cost of raw materials, cost of finance, availability of critical inputs and dependence on market like buyer/seller market, other key technical parameters etc. In the absence of any defined factors and its values for carrying out the sensitivity analysis, it has been decided that a common 5% sensitivity factor on sale price/cost price of major raw materials should be applied in appraisals
International Trade and Foreign Exchange Rate System Every country in the world is bound to perform the interaction with other countries in the vicinity. Usually the form of cooperation or interaction is shaped trade between countries, better known by the term international trade. International trade is a trade done by a resident in a country (antarperorangan, anatar the individual with the government of a country or the government of a country to another) with the other countries on the basis of
to the insurance companies as premium. Despite the schemes being launched for the social upliftment of the society, but the premium is at the beneficiary end for that concerned group. There are following main challenges in selling life insurance policies in rural areas. Awareness and Education The biggest challenge in insurance company is to change its perception as a risk easing instrument. This can be done by spreading awareness about how insurance works in principle. According to a report by