NTRODUCTION Apple Inc. is a American company which manufactures computer software, personal computers, cell phones & consumer electronic products. The world's renowned products by Apple are: the Macintosh line of personal computers, the iPhone, the iPod and the iPad. By August 2010, 301 retail stores in 10 countries were operated by Apple Inc. The Apple consists of various software which are as follows: the Mac OS X operating system, Final Cut Studio, Logic Studio, productivity software (iWork suite)
In 2009, Apple was used by Nokia, the world’s biggest mobile phone maker over infringing on their patents on mobile technology for Apple’s iPhone. In 2009, Nokia had entered into agreements with 40 firms which also included mobile phone handset makers. The agreement allowed these 40 firms to use Nokia’s technology but Apple did not sign the agreement thus infringing on the Nokia’s patents
Now days there are many spiritual gurus in India whom people are following. Taking this as advantage many gurus have started introducing ayurvedic and FMCG products in the market. Hence doing marketing through spirituality is affecting the consumption behavior of people. There are many spiritual organizations in India which are launching and selling their own products for the customers to capture the market. Consider the case of Patanjali Yogpeeth how yoga and pranayam which are
Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural 6. Recommendation 7. Conclusion 8. References 1.0 Introduction Marketing is a dynamic complex function performed by most organizations
LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are basically
Sony Corporation Introduction to Sony Sony Corporation was established in Konan Minato, Tokyo, Japan on Seventh May 1946. Sony Corporation is possessed and overseen by its Parent Corporation named “Sony Group” which indulges its actions and activities in Sony Electronics, Sony Motion Pictures, Sony Financial Services and Sony Music Entertainment. In 1955, the primary items from the Sony Brand which are TR-55 a Transmitter radio was out. Sony is the main organization on the planet to concoct a convenient