Marketers of goods and services usually carry out marketing research on consumer behavior and accordingly prepare the marketing program to suit the needs and requirements consumers. However, the marketing research in the context of consumers differs when it comes to urban vs. rural or durable products vs. FMCGs.In this connection, apart from 4 P’s of marketing i.e. product, price, promotion and place, the marketers have to give special attention to 4 A’s i.e. awareness, acceptability, affordability
Consumer post purchase behaviour towards automobile user that is four wheeler. Post purchase behaviour is not only the study of what company offers to the buyer after the purchase, but also the study of what the consumer expects from the company. According to post purchase behaviour theory, there is a tendency for individuals to seek benefits for their purchase made. When any problem occurs, some change must be made in order to eliminate this problem. It is most likely that the company will change
nowadays. One such important e-commerce activity is the Online Shopping. There are various factors that affect the consumer’s attitude towards online purchase of goods and services. These are as follow: • Product understanding • Shopping Experience • Customer Service • Consumer ability to take risk If any of the above factors lies on the negative side of the dimension, then it would demotivate the consumers to buy online. Also, some of the reasons that may lead to non- adoption of the online shopping
Online Shopping - What factors that affect consumers and retailers? LITERATURE REVIEW Nowadays, online shopping is one of the famous medium for people to buy many kind of products such as clothes, accessories, cosmetics and so on. It was started before when the demand to study the effects of new media technologies on consumer purchasing behaviour further is called for by the steady growth of online sales has shifted the online approach as the interesting preference for various sizes of retailers
Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural 6. Recommendation 7. Conclusion 8. References 1.0 Introduction Marketing is a dynamic complex function performed by most organizations in
REVIEW OF LITERATURE The purpose of this research is to examine the influence of atmospheric dimensions and shopping orientations on consumer patronage. More specifically, the research is oriented towards examining the effects of store environment and shopping orientations on consumer’s perception about a store, shopper’s emotional reactions and his buying behavior across different retail formats for apparels and lifestyle products. For this a deep examination of various studies was done and study
marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of impact of e-marketing on consumer buying
Study of Indian Online Consumers and Factors influencing their Buying Behaviour . Submitted by Kajal Kiran Assistant Professor in Commerce MLUDAV College Phagwara ABSTRACT Internet and Mobile revolution has brought tremendous change in shopping behaviour of consumers worldwide. With the
The first three motives are the most important. -Economic motives, researches claimed that one of the main reasons for gambling was to become wealthy. Most researchers have agreed that financial gain is a crucial factor impacting all gambling activities. -Social motives, another motive to gamble is social. Some gamblers like the company of other players and the human interaction and see it as an opportunity to interact with friends and family, especially true in
world’s population is an undoubted success story. However, the company is not immune to the various political, economic, social and technological factors (PEST) that can affect their international operations and, in turn, the future development of the firm. Subject 1 - Economic Factors: Arguably, financial issues are the most important external factor affecting the global multi-national enterprise, as Coca-Cola acquires a notable percentage of net operating revenue from international product sales. For