Marketers of goods and services usually carry out marketing research on consumer behavior and accordingly prepare the marketing program to suit the needs and requirements consumers. However, the marketing research in the context of consumers differs when it comes to urban vs. rural or durable products vs. FMCGs.In this connection, apart from 4 P’s of marketing i.e. product, price, promotion and place, the marketers have to give special attention to 4 A’s i.e. awareness, acceptability, affordability
relationship between factors and their effect on the impulse buying behavior in Pakistan. A lot of research has been down in western world on impulse buying but no factors are known specifically for Pakistani market. This study aims to find whether individualistic, collective behavior, age, income level has any relationship with impulse buying tendency or impulse buying behaviors. As Pakistan is one of the fastest growing retail market in the region it is imperative to know these factors for companies that
company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural 6. Recommendation 7. Conclusion 8. References 1.0 Introduction Marketing is a dynamic complex function performed by most organizations in reaching out to new and existing
is the paid form of communication to influence the targeted consumers in effective and efficient manner towards specific products and services (Haron,Queshi and Nisar 2010) It should be observed that for any promotional activity to be called advertisement, it must be paid for. In the real sense, it is the method used by companies to create awareness of their products, as well as making new products known to the new and potential consumers (Sivanesan, 2014). More so, advertising as a promotional tool
2007). Advertising is a subset of the promotional mix, which is one of the 4P’s in the marketing mix product, price, place and promotion. In the promotional strategy advertising is a key tool in creating awareness of the product in the potential consumer to make a purchase decision. Advertising through all means of influence on the masses, but TV is one of the most powerful advertising medium because of
strategic tool. The second section highlights the importance of packaging and its effect on consumer behavior. It also highlights the growth of green packaging the world over and possible effects on consumers and marketing. It touches on sources of competitive advantage and generic competitive strategies. The consumer decision making process and is highlighted. This chapter also highlights strategy and ethical behavior. Global trends and emerging challenges are also discussed. Competitive advantage According
studies regarding customer behavior towards Mobile Phone purchasing. Based on this researcher can get an idea about how previous studies conducted and what the findings are of those studies. Theories Consumer behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer?s effort. Most large companies engage in research activities on consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and
the aspect of eating animal meats in our everyday life to demonstrate what eat or consume is not as simple as we think. Besides, supporting fair trade foods and reducing food wastage in the food buying and consumption process will also be discussed. Indeed, there are social and psychological factors affecting our personal choices and what we choose to eat will have subtle and even significant implications to various stakeholders such as the farmers, the food producers, and the environment. To begin
16 of 1992 concerning Animal, Fish, & Plant Quarantine - Act Number 23 of 1992 concerning Health - Act Number 9 of 1995 concerning Small Business - Act Number 20 of 1997 concerning Non - Tax Government Revenue - Act Number 8 of 1999 concerning Consumer
Quigley et al. (1993) see the B2B buying deci-sion process as four phases represented in Figure 4. Quigley et al. (1993) argue that in order to optimize a company’s selling strategy, an understanding of the information that buyers use in the buying decision process is necessary. As mentioned before, several people are typically involved in a B2B relationship. Ac-cording to Clow and Baack (2005), five roles played by individuals in the customer firm exist in the buying decision process. An individual