Introduction The major aim of this essay is to address the two models that are industry life cycle and the cultural web with respect to the car manufacturing companies that are BMW and Audi. Background and context There are a number of tools available that help an organization in understanding its competitiveness in the market. The industry for applying such concepts has been taken as car manufacturing industries. The two specific companies are considered for these purposes are BMW and Audi. BMW
Introduction Certain concepts are important when designing and developing a personal brand. This essay will discuss and apply the concepts of brand authenticity and brand innovation to developing a personal brand the essay will therefore also look at how design thinking can be applied to developing a personal brand. A brand behaves in a certain way to its customers and that behaviour which attracts the customer, ends up defining the brand. A brand that is “what it says it is” and “does what is says it
without affiliating their strategies with those of the supply chain system in which they are heavily linked. The literature examined for the purpose of this essay identifies the many different definitions of Supply Chain Management and the overall effectiveness of supply chain management to a business in the twenty first century. This essay also highlights whether supply chain management is a passing fad or a fundamental change. There are many definitions formed for supply chain management as there
choosing a work culture often dictates unforeseen outcomes. But why choose one? The Lincoln Electric Company decided to use many of the of the seven work culture profiles to create their own unique business culture. It will be the goal of this essay to understand the seven different work cultures and discover which work culture the Lincoln Electric Company resembles best. The seven different work cultures that will be reviewed are innovative, aggressive, outcome oriented, stable, people oriented
important role in determining value out of the data. Volume determines whether data can be classified as big data or not, therefore volume is one characteristic that needs to be taken into consideration when dealing with big data. Variety refers to the diverse sources of data and the nature of data. Data refers to forms of emails, photos, videos etc. Velocity is about the speed when it comes to generating data. The amount of speed to generate processed data reveals the value of data. Variability determines
Production efficiency? Innovation? Customer service? (Barney & Wrigth, 1998) 2. Where in the value chain is the greatest leverage for achieving this differentiation? (Barney & Wrigth, 1998) 3. Which employees or employee groups provide the greatest potential to differentiate a firm from
In just two decades, Uniqlo grew from a single suburban retail outlet in Hiroshima, Japan, to the fashion behemoth that it is today, with agship stores in every major global city (Lee, 2016). Despite the global economy not reaching its predicted values , unitl November 2016, Uniqlo increased its 145 international stores to 1009 (Fast Marketing Co., Ltd, 2016). The number of stores in mainland China is over 500 (Zhou, 2017), which means that Uniqlo has enjoyed
organization has the main purpose of earning good profit and the most important element in achieving that purpose is to satisfy its customer. Customer satisfaction eventually leads to good profit and a larger share in the market. Good and healthy organizational cultural can help in achieving the customer satisfaction that can assist in making healthy relations with customers as well. The ability of an employee to communicate inside and outside an organization depends heavily upon their interpersonal skills
relationships using a marketing orientation. Marketers can build on expertise of managing customer relationship and generating customer value to develop a stakeholder marketing approach that addresses the economic, social, and environmental concerns of multiple stakeholders. Stakeholder marketing includes a stakeholder orientation and stakeholder responsiveness that creates a competitive advantage in greater customer satisfaction, innovation, and reputation of a firm. (Tracy L. Gonzalez-Padron G. Tomas
focus in Customer relationship because long term relationship makes the customer became a repeated customer that causes increase in income of the company. As mentioned in principles of marketing CRM means “Customer relationship management is managing detailed information about individual customers and carefully managing customer ‘touch point’ in order to maximize customer loyalty”. (Kotler.P,2011) b. As we said earlier, customer relationship is all about what customer need and make a value for that